Loyalty management, Ziliani, Cristina (university Of Parma, Italy) Ieva, Marco (university Of Parma, Italy)
Старое издание
Автор: Ziliani Cristina Название: Loyalty Management ISBN: 036721072X ISBN-13(EAN): 9780367210724 Издательство: Taylor&Francis Цена: 5817.00 р. Наличие на складе: Поставка под заказ. Описание: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.
Автор: Avins Paul Название: Authority Guide to Trusted Selling ISBN: 1909116777 ISBN-13(EAN): 9781909116771 Издательство: Неизвестно Рейтинг: Цена: 1792.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today`s volatile world sales professionals must know how to build trust in their company, their products and ultimately themselves in order to win the business. In this Authority Guide, Paul Avins shares his proven 4 step system to help you contact, connect and convert more customers with less effort.
Описание: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. <br><br><em>Managing Customer Trust, Satisfaction, and Loyalty through Information Communication</em> highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Автор: Christian Zeidler Название: Mobile Support in Customer Loyalty Management ISBN: 3834914363 ISBN-13(EAN): 9783834914361 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies are increasingly faced with the fact that the communication habits of their customers have changed sustainably - not only through the use of the Internet, but even more through the use of mobile services. Traditional marketing and communi- tion instruments are increasingly being supplemented or even replaced by the direct, personalized address of the customer. The most powerful tool for this kind of com- nication is the mobile phone. It provides a direct and interactive communication ch- nel to the customer. For numerous people, the mobile phone is no longer simply p- ceived as another medium, but rather as an indispensable part of daily life, even as part of their personality. At the same time, it is not only used for telephony, but also as a central communication and information hub. While the Internet is increasingly leaving the traditional personal computer, and conquering the mobile phone, the sending of messages via mobile phone has been a standard way of communicating, not only for young audiences. This suggests the assumption that the direct communication channel will be used strongly by marketers in the near future in order to attract new customers and provide extended services to existing ones. Since it is such a powerful tool, its use represents a particular challenge for companies - as it represents the direct, sensitive connection to the heart and mind of the customer.
Описание: Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.
Описание: Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to...
Описание: Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains how you can use AI to build customer loyalty and outpace the competition, as seen in top brands like Netflix, Starbucks, and Amazon.
Whether youʼre a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software to create a brand that attracts cult-like followers and unflinching customer loyalty.Binge Worthy Branding is an introduction to a new era in branding, as it focuses on helping business owners understand how their customers think and their expectations as well.Rather than teach specific tactics or offer a step-by-step technical guide, Sterling wants to prepare you for the ever-expanding expectations of your customers. If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps your customers coming back for more.
Автор: Ziliani Cristina Название: Loyalty Management ISBN: 036721072X ISBN-13(EAN): 9780367210724 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Поставка под заказ.
Описание: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.
Описание: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: .Public Relations and Social Media .Theaters, Conservation Labs, and Visible Storage Spaces .Databases"
Автор: Beattie, Richard Название: Bringing loyalty to life ISBN: 1915483204 ISBN-13(EAN): 9781915483201 Издательство: Неизвестно Рейтинг: Цена: 6619.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Taneja, Nawal K. Название: Strategic Airline Retailing and Solutions ISBN: 103249509X ISBN-13(EAN): 9781032495095 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the world of high-tech, how do you reach your plugged-in customers? Learn how to seamlessly incorporate and leverage the latest tech tools to engage customers--and which old-fashioned customer service skills still win the day.
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