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Marketing in a Digital & Data world: Getting to Know Your Customer - a Book for the Start-Up Entrepreneur and Millenial, Walter Vieira, Brian Almeida


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Цена: 5378.00р.
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При оформлении заказа до: 2025-07-23
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Автор: Walter Vieira, Brian Almeida
Название:  Marketing in a Digital & Data world: Getting to Know Your Customer - a Book for the Start-Up Entrepreneur and Millenial
ISBN: 9781646506965
Издательство: Notion Press
Классификация:
ISBN-10: 1646506960
Обложка/Формат: Paperback
Страницы: 336
Вес: 0.49 кг.
Дата издания: 27.09.2019
Язык: English
Размер: 151 x 228 x 25
Читательская аудитория: General (us: trade)
Подзаголовок: Getting to know your customer - a book for the start-up entrepreneur and millennial
Рейтинг:
Поставляется из: США
Описание:

In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in todays digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live. Vieira and Almeida bring all this to life in a compelling manner by using real-world examples to illustrate the issues and to highlight the solutions.

Prof Das Narayandas,

Edsel Bryant Ford Professor of Business Administration

Senior Associate Dean, External Relations

Senior Associate Dean, Harvard Business Publishing

HARVARD - BUSINESS - SCHOOL

This book is for anyone who wants to understand the increased complexities of marketing. It is specifically useful for the start-up entrepreneur and for millennials who would like their ideas to translate into successful organisations. The book creates awareness of the issues involved in the domain of marketing in our times. It tries to enable its readers to address these aspects as they develop their own solutions. Readers should be able to apply the ideas introduced in this book to their specific situations and to navigate their own roads to success with the help of this book.




Product-Driven Process Design: From Molecule to Enterprise

Автор: Edwin Zondervan, Cristhian Almeida-Rivera, Kyle Vincent Camarda
Название: Product-Driven Process Design: From Molecule to Enterprise
ISBN: 3110570114 ISBN-13(EAN): 9783110570113
Издательство: Walter de Gruyter
Цена: 13379.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Product-driven process design – from molecule to enterprise provides process engineers and process engineering students with access to a modern and stimulating methodology to process and product design.

Throughout the book the links between product design and process design become evident while the reader is guided step-by-step through the different stages of the intertwining product and process design activities. Both molecular and enterprise-wide considerations in design are introduced and addressed in detail. Several examples and case studies in emerging areas such as bio- and food-systems, pharmaceuticals and energy are discussed and presented. This book is an excellent guide and companion for undergraduate, graduate students as well as professional practitioners.

Global Secularisms in a Post-Secular Age

Автор: Michael Rectenwald, Rochelle Almeida, George Levine
Название: Global Secularisms in a Post-Secular Age
ISBN: 1501515640 ISBN-13(EAN): 9781501515644
Издательство: Walter de Gruyter
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Цена: 4640.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Global Secularisms addresses the state of and prospects for secularism globally. It brings together theoretical discussion and empirical case studies that illustrate the "on-the-ground," actually existing secularisms as they interact with various religious, political, social, and economic contexts.

Global Secularisms in a Post-Secular Age

Автор: Michael Rectenwald,Rochelle Almeida,George Levine
Название: Global Secularisms in a Post-Secular Age
ISBN: 1614517665 ISBN-13(EAN): 9781614517665
Издательство: Walter de Gruyter
Цена: 20446.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Global Secularisms addresses the state of and prospects for secularism globally. Drawing from multiple fields, it brings together theoretical discussion and empirical case studies that illustrate "on-the-ground," extant secularisms as they interact with various religious, political, social, and economic contexts. Its point of departure is the fact that secularism is plural and that various secularisms have developed in various contexts and from various traditions around the world. Secularism takes on different social meanings and political valences wherever it is expressed. The essays collected here provide numerous points of contact between empirical case studies and theoretical reflection. This multiplicity informs and challenges the conceptual theorization of secularism as a universal doctrine. Analyses of different regions enrich our understanding of the meanings of secularism, providing comparative range to our notions of secularity. Theoretical treatments help to inform our understanding of secularism in context, enabling readers to discern what is at stake in the various regional expressions of secularity globally. While the bulk of the essays are case-based research, the current thinking of leading theorists and scholars is also included.

Enhancing Autonomy in Language Education: A Case-Based Approach to Teacher and Learner Development

Автор: Manuel Jim?nez Raya, Fl?via Vieira
Название: Enhancing Autonomy in Language Education: A Case-Based Approach to Teacher and Learner Development
ISBN: 1614511969 ISBN-13(EAN): 9781614511960
Издательство: Walter de Gruyter
Цена: 14495.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book explores the idea that pedagogy for autonomy requires the integration of teacher and learner development and can be enhanced through a case-based approach in teacher education. A case-based approach values experiential professional learning and expands professional competences necessary to promote autonomy in schools: developing a critical view of (language) education; managing local constraints so as to open up spaces for manoeuvre; centring teaching on learning; interacting with others in the professional community. Two strategies to implement the approach are presented and illustrated. The first one involves teachers in designing, implementing and evaluating experiences of pedagogy for autonomy, which are the basis for writing professional narratives and building a case portfolio. The second draws on teachers’ pedagogical experience as the basis for the construction of case materials where experiential elements are combined with theoretical input and reflective tasks, so that the teachers who use those materials can reflect about and explore their own practice.


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