Автор: Emmanuelle Dirix Название: Little Book of Balenciaga: The Story of the Iconic Fashion House ISBN: 1787398307 ISBN-13(EAN): 9781787398306 Издательство: Carlton Books Рейтинг: Цена: 2216.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: A pocket-sized, illustrated book depicting the work and life of Balenciaga the couturier.
Автор: Charlotte Fiell Название: 1940s Fashion Sourcebook ISBN: 1787398919 ISBN-13(EAN): 9781787398917 Издательство: Carlton Books Рейтинг: Цена: 3168.00 р. Наличие на складе: Ожидается поступление.
Описание: This sourcebook is a season-by-season fashion evolution of the Forties, featuring original photos and illustrations. Includes analysis of the social, economic and cultural factors that influenced this period, and information about the major designers.
Название: 1920s Fashion Sourcebook ISBN: 1787398870 ISBN-13(EAN): 9781787398870 Издательство: Carlton Books Рейтинг: Цена: 3168.00 р. Наличие на складе: Есть (5 шт.) Описание: This sourcebook documents the season-by-season fashions of the Twenties` Jazz Age with over 500 original photograph and prints. Includes analyses and biographies of the key designers and fashion houses of the period.
Название: 1930s Fashion Sourcebook ISBN: 1787398897 ISBN-13(EAN): 9781787398894 Издательство: Carlton Books Рейтинг: Цена: 3168.00 р. Наличие на складе: Есть (4 шт.) Описание: This sourcebook is a season-by-season appraisal of the fashions of the 1930s, with over 600 photos and illustrations. Includes analysis of the significance of the fashions, and the key designers and fashion houses.
Описание: To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout.
With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Mitterfellner Olga Название: Fashion Marketing and Communication ISBN: 1138323098 ISBN-13(EAN): 9781138323094 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Нет в наличии.
Описание: This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
Автор: Juska Название: Integrated Marketing Communication ISBN: 1138695440 ISBN-13(EAN): 9781138695443 Издательство: Taylor&Francis Рейтинг: Цена: 5016.00 р. Наличие на складе: Нет в наличии.
Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
Автор: Mckie Название: Reconfiguring Public Relations ISBN: 0415512492 ISBN-13(EAN): 9780415512497 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book reconfigures the field of public relations so that it can better engage with the changing world of the twenty-first century. It clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
Автор: Schnee Christian Название: Political Reputation Management ISBN: 1138796565 ISBN-13(EAN): 9781138796560 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.
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