Fashion Marketing and Communication, Mitterfellner Olga
Новое издание
Автор: Mitterfellner, Olga (london College Of Fashion, Uk) Название: Fashion marketing and communications ISBN: 1032582324 ISBN-13(EAN): 9781032582320 Издательство: Taylor&Francis Цена: 5664.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Автор: Schnee Christian Название: Political Reputation Management ISBN: 1138796565 ISBN-13(EAN): 9781138796560 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.
Автор: Mitterfellner, Olga (london College Of Fashion, Uk) Название: Fashion marketing and communication ISBN: 113832308X ISBN-13(EAN): 9781138323087 Издательство: Taylor&Francis Рейтинг: Цена: 17609.00 р. Наличие на складе: Поставка под заказ.
Описание: This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
Автор: Juska Название: Integrated Marketing Communication ISBN: 1138695440 ISBN-13(EAN): 9781138695443 Издательство: Taylor&Francis Рейтинг: Цена: 5016.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Mahoney L. Meghan Название: Strategic Social Media Marketing To Soci ISBN: 1118556844 ISBN-13(EAN): 9781118556849 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
Название: Public Relations in the Nonprofit Sector ISBN: 1138795089 ISBN-13(EAN): 9781138795082 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
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