Описание: A revolutionary blueprint to help aspiring entrepreneurs, startups, and global enterprises alike sell directly to consumers, from the co-founder of the wildly successful e-commerce business Hubble Contacts. E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.
Автор: Horwitz Sarah Jean Название: The Carmer and Grit, Book Two: The Crooked Castle ISBN: 1616209259 ISBN-13(EAN): 9781616209254 Издательство: Little Brown Рейтинг: Цена: 1213.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Carmer and Grit investigate a mysteriously magical flying circus in the follow-up to"a fun and frolicking middle grade adventure full of enough fantasy, humor and heart to make giddy even the most finicky reader." (BookPage)
Shortly after saving the faeries of Skemantis, magician's apprentice Felix Carmer III and his faerie companion, Grit, head out to see the world. They soon come across a mysteriously magical flying circus. As they get to know the outlandish world of Rinka Tinka's Roving Wonder Show, it becomes clear there's something not quite normal about this circus or its inventor-and that recent airship disasters plaguing nearby Driftside City may have a sinister explanation.
Fans of Greenglass House and the Lockwood & Co. series will love the thrills and chills of Carmer and Grit, Book 2: The Crooked Castle as it takes readers up in the air with a flying circus, under the sea to the evil Unseelie kingdom, through a terrifying magical snowstorm, and on a chase with the menacing Wild Hunt.
Автор: Horwitz, Tony Название: Confederates in the Attic ISBN: 067975833X ISBN-13(EAN): 9780679758334 Издательство: Random House (USA) Рейтинг: Цена: 1563.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: National Bestseller For all who remain intrigued by the legacy of the Civil War -- reenactors, battlefield visitors, Confederate descendants and other Southerners, history fans, students of current racial conflicts, and more -- this ten-state adventure is part travelogue, part social commentary and always good-humored. "Splendid." -Roy Blount, Jr., The New York Times Book Review When prize-winning war correspondent Tony Horwitz leaves the battlefields of Bosnia and the Middle East for a peaceful corner of the Blue Ridge Mountains, he thinks he's put war zones behind him. But awakened one morning by the crackle of musket fire, Horwitz starts filing front-line dispatches again this time from a war close to home, and to his own heart. Propelled by his boyhood passion for the Civil War, Horwitz embarks on a search for places and people still held in thrall by America's greatest conflict. The result is an adventure into the soul of the unvanquished South, where the ghosts of the Lost Cause are resurrected through ritual and remembrance. In Virginia, Horwitz joins a band of 'hardcore' reenactors who crash-diet to achieve the hollow-eyed look of starved Confederates; in Kentucky, he witnesses Klan rallies and calls for race war sparked by the killing of a white man who brandishes a rebel flag; at Andersonville, he finds that the prison's commander, executed as a war criminal, is now exalted as a martyr and hero; and in the book's climax, Horwitz takes a marathon trek from Antietam to Gettysburg to Appomattox in the company of Robert Lee Hodge, an eccentric pilgrim who dubs their odyssey the 'Civil Wargasm.' Written with Horwitz's signature blend of humor, history, and hard-nosed journalism, Confederates in the Attic brings alive old battlefields and new ones 'classrooms, courts, country bars' where the past and the present collide, often in explosive ways. Poignant and picaresque, haunting and hilarious, it speaks to anyone who has ever felt drawn to the mythic South and to the dark romance of the Civil War.
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