Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Selling Naked: A Revolutionary Approach to Launching Your Brand Online, Horwitz Jesse


Варианты приобретения
Цена: 2667.00р.
Кол-во:
 о цене
Наличие: Отсутствует. 
Возможна поставка под заказ. Дата поступления на склад уточняется после оформления заказа


Добавить в корзину
в Мои желания

Автор: Horwitz Jesse
Название:  Selling Naked: A Revolutionary Approach to Launching Your Brand Online
Перевод названия: Джесси Хорвиц: Откровенная продажа. Революционный подход к запуску вашего бренда он-лайн
ISBN: 9781984826268
Издательство: Random House (USA)
Классификация:
ISBN-10: 1984826263
Обложка/Формат: Hardcover
Страницы: 320
Вес: 0.44 кг.
Дата издания: 18.02.2020
Язык: English
Размер: 149 x 218 x 23
Подзаголовок: A revolutionary approach to launching your brand online
Рейтинг:
Поставляется из: США
Описание: A revolutionary blueprint to help aspiring entrepreneurs, startups, and global enterprises alike sell directly to consumers, from the co-founder of the wildly successful e-commerce business Hubble Contacts.

E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts.

In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment.

Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.



Confederates in the Attic

Автор: Horwitz, Tony
Название: Confederates in the Attic
ISBN: 067975833X ISBN-13(EAN): 9780679758334
Издательство: Random House (USA)
Рейтинг:
Цена: 1563.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: National Bestseller

For all who remain intrigued by the legacy of the Civil War -- reenactors, battlefield visitors, Confederate descendants and other Southerners, history fans, students of current racial conflicts, and more -- this ten-state adventure is part travelogue, part social commentary and always good-humored. "Splendid." -Roy Blount, Jr., The New York Times Book Review

When prize-winning war correspondent Tony Horwitz leaves the battlefields of Bosnia and the Middle East for a peaceful corner of the Blue Ridge Mountains, he thinks he's put war zones behind him. But awakened one morning by the crackle of musket fire, Horwitz starts filing front-line dispatches again this time from a war close to home, and to his own heart.

Propelled by his boyhood passion for the Civil War, Horwitz embarks on a search for places and people still held in thrall by America's greatest conflict. The result is an adventure into the soul of the unvanquished South, where the ghosts of the Lost Cause are resurrected through ritual and remembrance.

In Virginia, Horwitz joins a band of 'hardcore' reenactors who crash-diet to achieve the hollow-eyed look of starved Confederates; in Kentucky, he witnesses Klan rallies and calls for race war sparked by the killing of a white man who brandishes a rebel flag; at Andersonville, he finds that the prison's commander, executed as a war criminal, is now exalted as a martyr and hero; and in the book's climax, Horwitz takes a marathon trek from Antietam to Gettysburg to Appomattox in the company of Robert Lee Hodge, an eccentric pilgrim who dubs their odyssey the 'Civil Wargasm.'

Written with Horwitz's signature blend of humor, history, and hard-nosed journalism, Confederates in the Attic brings alive old battlefields and new ones 'classrooms, courts, country bars' where the past and the present collide, often in explosive ways. Poignant and picaresque, haunting and hilarious, it speaks to anyone who has ever felt drawn to the mythic South and to the dark romance of the Civil War.

Transformation of the organization of american states

Автор: Horwitz, Betty
Название: Transformation of the organization of american states
ISBN: 1843318768 ISBN-13(EAN): 9781843318767
Издательство: Неизвестно
Рейтинг:
Цена: 15863.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book assesses the extent of the authority that the Organisation of American States holds over the key issues confronting its member states. It explores the extent and significance of the transformation of the OAS since 1991: its roots, the reasons for and extent of its emergence, and the role that the organisation currently plays in the promotion of regional governance in the two key issue-areas of security and the defense and promotion of democratic norms and principles of good governance. By assessing where the OAS has succeeded and failed, Horwitz provides an in-depth explanation of how cooperation and consensus works in the Inter-American system.

This study reports on indications that the OAS is looking for ways to act multilaterally in certain security issues, for instance trying to develop a drug regime. The OAS is also actively defending and promoting democratic norms and rules. Presently, the Western Hemisphere is at a crossroads and it is too soon to tell whether the OAS will adapt and succeed or whether the efforts to integrate OAS member states through specific common security policies and the democracy paradigm will add to the list of previous regional integration failures.

This book is an important contribution to the debate on the role of International Organisations in shaping the Inter-American system. By looking at specific cases such as the defence of democracy, where the OAS is working through specific agencies and promoting cooperation and consensus, we are able to discern the successes and failures of the OAS.

The Tokyo Trial: International Conciliation, No. 465, November, 1950

Автор: Horwitz Solis
Название: The Tokyo Trial: International Conciliation, No. 465, November, 1950
ISBN: 1258726211 ISBN-13(EAN): 9781258726218
Издательство: Неизвестно
Цена: 4589.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

The Carmer and Grit, Book Two: The Crooked Castle

Автор: Horwitz Sarah Jean
Название: The Carmer and Grit, Book Two: The Crooked Castle
ISBN: 1616209259 ISBN-13(EAN): 9781616209254
Издательство: Little Brown
Рейтинг:
Цена: 1213.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Carmer and Grit investigate a mysteriously magical flying circus in the follow-up to"a fun and frolicking middle grade adventure full of enough fantasy, humor and heart to make giddy even the most finicky reader." (BookPage)

Shortly after saving the faeries of Skemantis, magician's apprentice Felix Carmer III and his faerie companion, Grit, head out to see the world. They soon come across a mysteriously magical flying circus. As they get to know the outlandish world of Rinka Tinka's Roving Wonder Show, it becomes clear there's something not quite normal about this circus or its inventor-and that recent airship disasters plaguing nearby Driftside City may have a sinister explanation.

Fans of Greenglass House and the Lockwood & Co. series will love the thrills and chills of Carmer and Grit, Book 2: The Crooked Castle as it takes readers up in the air with a flying circus, under the sea to the evil Unseelie kingdom, through a terrifying magical snowstorm, and on a chase with the menacing Wild Hunt.

Austrian Economics

Автор: Horwitz Steven
Название: Austrian Economics
ISBN: 1948647958 ISBN-13(EAN): 9781948647953
Издательство: Неизвестно
Рейтинг:
Цена: 1901.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Spying on the South: An Odyssey Across the American Divide

Автор: Horwitz Tony
Название: Spying on the South: An Odyssey Across the American Divide
ISBN: 1101980303 ISBN-13(EAN): 9781101980309
Издательство: Random House (USA)
Рейтинг:
Цена: 1655.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Ptsd: A Short History

Автор: Horwitz Allan V.
Название: Ptsd: A Short History
ISBN: 1421426390 ISBN-13(EAN): 9781421426396
Издательство: Неизвестно
Рейтинг:
Цена: 5049.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

A comprehensive history of PTSD.

Post-traumatic stress disorder--and its predecessor diagnoses, including soldier's heart, railroad spine, and shell shock--was recognized as a psychiatric disorder in the latter part of the nineteenth century. The psychic impacts of train crashes, wars, and sexual shocks among children first drew psychiatric attention. Later, enormous numbers of soldiers suffering from battlefield traumas returned from the world wars. It was not until the 1980s that PTSD became a formal diagnosis, in part to recognize the intense psychic suffering of Vietnam War veterans and women with trauma-related personality disorders. PTSD now occupies a dominant place in not only the mental health professions but also major social institutions and mainstream culture, making it the signature mental disorder of the early twenty-first century.

In PTSD, Allan V. Horwitz traces the fluctuations in definitions of and responses to traumatic psychic conditions. Arguing that PTSD, perhaps more than any other diagnostic category, is a lens for showing major historical changes in conceptions of mental illness, he surveys the conditions most likely to produce traumas, the results of those traumas, and how to evaluate the claims of trauma victims.

Illuminating a number of central issues about psychic disturbances more generally--including the relative importance of external stressors and internal vulnerabilities in causing mental illness, the benefits and costs of mental illness labels, and the influence of gender on expressions of mental disturbance--PTSD is a compact yet comprehensive survey. The book will appeal to diverse audiences, including the educated public, students across the psychological and social sciences, and trauma victims who are interested in socio-historical approaches to their condition.

Praise for Allan V. Horwitz's Anxiety: A Short History

"The definitive overview of the history of anxiety."--Bulletin of the History of Medicine

"A lucid, erudite and brisk intellectual history driven by a clear and persuasive central argument."--Social History of Medicine

"An enlightening tour of anxiety, set at a sensible pace, with an exceptional scholar and writer leading the way."--Library Journal


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия