Описание: A revolutionary blueprint to help aspiring entrepreneurs, startups, and global enterprises alike sell directly to consumers, from the co-founder of the wildly successful e-commerce business Hubble Contacts. E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.
Автор: Horwitz Sarah Jean Название: The Carmer and Grit, Book Two: The Crooked Castle ISBN: 1616209259 ISBN-13(EAN): 9781616209254 Издательство: Little Brown Рейтинг: Цена: 1213.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Carmer and Grit investigate a mysteriously magical flying circus in the follow-up to"a fun and frolicking middle grade adventure full of enough fantasy, humor and heart to make giddy even the most finicky reader." (BookPage)
Shortly after saving the faeries of Skemantis, magician's apprentice Felix Carmer III and his faerie companion, Grit, head out to see the world. They soon come across a mysteriously magical flying circus. As they get to know the outlandish world of Rinka Tinka's Roving Wonder Show, it becomes clear there's something not quite normal about this circus or its inventor-and that recent airship disasters plaguing nearby Driftside City may have a sinister explanation.
Fans of Greenglass House and the Lockwood & Co. series will love the thrills and chills of Carmer and Grit, Book 2: The Crooked Castle as it takes readers up in the air with a flying circus, under the sea to the evil Unseelie kingdom, through a terrifying magical snowstorm, and on a chase with the menacing Wild Hunt.
Автор: Horwitz Allan V. Название: Ptsd: A Short History ISBN: 1421426390 ISBN-13(EAN): 9781421426396 Издательство: Неизвестно Рейтинг: Цена: 5049.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A comprehensive history of PTSD.
Post-traumatic stress disorder--and its predecessor diagnoses, including soldier's heart, railroad spine, and shell shock--was recognized as a psychiatric disorder in the latter part of the nineteenth century. The psychic impacts of train crashes, wars, and sexual shocks among children first drew psychiatric attention. Later, enormous numbers of soldiers suffering from battlefield traumas returned from the world wars. It was not until the 1980s that PTSD became a formal diagnosis, in part to recognize the intense psychic suffering of Vietnam War veterans and women with trauma-related personality disorders. PTSD now occupies a dominant place in not only the mental health professions but also major social institutions and mainstream culture, making it the signature mental disorder of the early twenty-first century.
In PTSD, Allan V. Horwitz traces the fluctuations in definitions of and responses to traumatic psychic conditions. Arguing that PTSD, perhaps more than any other diagnostic category, is a lens for showing major historical changes in conceptions of mental illness, he surveys the conditions most likely to produce traumas, the results of those traumas, and how to evaluate the claims of trauma victims.
Illuminating a number of central issues about psychic disturbances more generally--including the relative importance of external stressors and internal vulnerabilities in causing mental illness, the benefits and costs of mental illness labels, and the influence of gender on expressions of mental disturbance--PTSD is a compact yet comprehensive survey. The book will appeal to diverse audiences, including the educated public, students across the psychological and social sciences, and trauma victims who are interested in socio-historical approaches to their condition.
Praise for Allan V. Horwitz's Anxiety: A Short History
"The definitive overview of the history of anxiety."--Bulletin of the History of Medicine
"A lucid, erudite and brisk intellectual history driven by a clear and persuasive central argument."--Social History of Medicine
"An enlightening tour of anxiety, set at a sensible pace, with an exceptional scholar and writer leading the way."--Library Journal
Автор: Horwitz, Betty Название: Transformation of the organization of american states ISBN: 1843318768 ISBN-13(EAN): 9781843318767 Издательство: Неизвестно Рейтинг: Цена: 15863.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book assesses the extent of the authority that the Organisation of American States holds over the key issues confronting its member states. It explores the extent and significance of the transformation of the OAS since 1991: its roots, the reasons for and extent of its emergence, and the role that the organisation currently plays in the promotion of regional governance in the two key issue-areas of security and the defense and promotion of democratic norms and principles of good governance. By assessing where the OAS has succeeded and failed, Horwitz provides an in-depth explanation of how cooperation and consensus works in the Inter-American system.
This study reports on indications that the OAS is looking for ways to act multilaterally in certain security issues, for instance trying to develop a drug regime. The OAS is also actively defending and promoting democratic norms and rules. Presently, the Western Hemisphere is at a crossroads and it is too soon to tell whether the OAS will adapt and succeed or whether the efforts to integrate OAS member states through specific common security policies and the democracy paradigm will add to the list of previous regional integration failures.
This book is an important contribution to the debate on the role of International Organisations in shaping the Inter-American system. By looking at specific cases such as the defence of democracy, where the OAS is working through specific agencies and promoting cooperation and consensus, we are able to discern the successes and failures of the OAS.
Автор: Horwitz, Tony Название: Confederates in the Attic ISBN: 067975833X ISBN-13(EAN): 9780679758334 Издательство: Random House (USA) Рейтинг: Цена: 1563.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: National Bestseller For all who remain intrigued by the legacy of the Civil War -- reenactors, battlefield visitors, Confederate descendants and other Southerners, history fans, students of current racial conflicts, and more -- this ten-state adventure is part travelogue, part social commentary and always good-humored. "Splendid." -Roy Blount, Jr., The New York Times Book Review When prize-winning war correspondent Tony Horwitz leaves the battlefields of Bosnia and the Middle East for a peaceful corner of the Blue Ridge Mountains, he thinks he's put war zones behind him. But awakened one morning by the crackle of musket fire, Horwitz starts filing front-line dispatches again this time from a war close to home, and to his own heart. Propelled by his boyhood passion for the Civil War, Horwitz embarks on a search for places and people still held in thrall by America's greatest conflict. The result is an adventure into the soul of the unvanquished South, where the ghosts of the Lost Cause are resurrected through ritual and remembrance. In Virginia, Horwitz joins a band of 'hardcore' reenactors who crash-diet to achieve the hollow-eyed look of starved Confederates; in Kentucky, he witnesses Klan rallies and calls for race war sparked by the killing of a white man who brandishes a rebel flag; at Andersonville, he finds that the prison's commander, executed as a war criminal, is now exalted as a martyr and hero; and in the book's climax, Horwitz takes a marathon trek from Antietam to Gettysburg to Appomattox in the company of Robert Lee Hodge, an eccentric pilgrim who dubs their odyssey the 'Civil Wargasm.' Written with Horwitz's signature blend of humor, history, and hard-nosed journalism, Confederates in the Attic brings alive old battlefields and new ones 'classrooms, courts, country bars' where the past and the present collide, often in explosive ways. Poignant and picaresque, haunting and hilarious, it speaks to anyone who has ever felt drawn to the mythic South and to the dark romance of the Civil War.
Автор: Horwitz Tony Название: Spying on the South: An Odyssey Across the American Divide ISBN: 1101980303 ISBN-13(EAN): 9781101980309 Издательство: Random House (USA) Рейтинг: Цена: 1655.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: If the old existentialism said that existence precedes essence, the new existentialism articulated by The Syntax of the Real says that syntax precedes semantics. As opposed to the history of philosophy, which has been dominated semantico-centric ontologies, The Syntax of Real endeavors to articulate (perhaps the first) syntactic ontology. One of the most important theses of our time was articulated by the late John Haugeland. This thesis states that if you take care of the syntax, the semantics come for free. While Haugeland understood this thesis as one intervening in philosophy of mind and relating to the nature of artificial intelligence, The Syntax of Real both critiques of Haugeland's understand of his own thesis and articulates its actual ontological implications beyond its relevance to the nature of the mental. Our understanding of syntax must be broadened beyond the linguistic determination of this term if we are to grasp the nature of the real. After detailing the inherent problems of semantic ontologies, this manuscript deduces the very nature of the real from the point of departure of all post-Cartesian thought-the cogito. Semantic nihilism is not advocated. Rather as opposed to other theories of the semantic, a theory of operational semantics is elucidated. The Syntax of the Real articulates its vision both via engagement with well-known philosophers (for instance, the neo-Meinongian theories of the wunderkinder of contemporary European Philosophy, Markus Gabriel and Tristan Garcia, are subjected to critique) as well as pop culture (for example, an episode of the original Star Trek is analyzed and an engagement with the recent film Arrival makes up the conclusion). Warning: This text is not an attempt to articulate or analyze the obscurantist onto-babble of Francois Laruelle. Its orientation, if anything, is Lacanian. Table of Contents 1. Beyond the Semantico-centrism of Philosophy: Towards a Syntactic Ontology 2. If You Get the Syntax Right, the Semantics Come for Free 3. Syntax from the Perspective of Linguistics 4. Semantico-centrism in Linguistics 5. The Primacy of the Syntactic 6. Semanticist Ontology 7. The Problems with Semanticism 8. The Computational Theory of Mind 9. Fodor's Mistaken Guide to the Mind 10. The Actuality of Thought: From Criticisms of the Computational Theory of Mind to Existence in Itself 11. Where It Thinks, I Am Not: Deducing the Syntax of the Real 12. The Syntax of the Real 13. The Misadventures of Captain Obvious: John Searle, the Current Balding King of Semanticism 14. Deconstruction is the Deconstruction of Semantics 15. Structural Semantics 16. Operational Semantics 17. The Implications of Hegelian Anti-Platonism: Dialectical Semanticism 18. The Failure of Hegelian Anti-Pythagoreanism 19. Tzimtzum 20. Bidding Adieu to Badiou: A Critique of the Ontology of the Event 21. Fields of Semantic Sense: The Wunderkind Returns Us to Semanticism 22. Neo-Meinongianism 23. The Return of the Bishop: Berkeleyianism Today 24. Not Even Nietzscheanism is Dead 25. Nominalism 26. The Truth of Saussure 27. On the Origins of Language 28. The Arrival of the Brain Code
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