Qualitative research in marketing and management, Hackley, Chris (royal Holloway, University Of London, Uk)
Новое издание
Автор: Hackley, Chris (royal Holloway, University Of London, Uk) Название: Qualitative research in marketing and management ISBN: 103255780X ISBN-13(EAN): 9781032557809 Издательство: Taylor&Francis Цена: 6889.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ.
Старое издание
Автор: Hackley, Chris (royal Holloway, University Of London, Uk) Название: Qualitative research in marketing and management ISBN: 1138332194 ISBN-13(EAN): 9781138332195 Издательство: Taylor&Francis Цена: 20671.00 р. Наличие на складе: Поставка под заказ. Описание: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.
Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.
Автор: Todd Ruecker Название: Navigating challenges in qualitative educational research : ISBN: 036717362X ISBN-13(EAN): 9780367173623 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides guidance and lessons from when research doesn`t go as planned. It includes narratives from researchers that provide real world experiences of how they navigated challenges, as well as their considerations in doing so.
Автор: Belk Russell Название: Qualitative Consumer and Marketing Research ISBN: 0857027670 ISBN-13(EAN): 9780857027672 Издательство: Sage Publications Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
Название: Qualitative consumer research ISBN: 1787144925 ISBN-13(EAN): 9781787144927 Издательство: Emerald Рейтинг: Цена: 18496.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In spite of, and because of, the attention recently paid to “big data” and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial view provided from the overflow of numerical data, qualitative and conceptual data help to make sense of what is really going on among consumers. Numerical approaches are a useful first cut at detecting changes in market patterns, but they fail to help understand the underlying and deeper meanings of these data among individual consumers, families, and consumption communities. By gathering data from observation (first hand and automated), depth interviews, projective measures, netnography, videography, qualitative marketing and consumer research help put flesh on the bones of often sterile quantitative data. This volume provides a good illustration of the sorts of insights that qualitative and conceptual analysis can provide. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, how skiers consume a ski resort, and how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices to the nature of consumer “presence, rethinking the meanings of prices, and buying counterfeit luxuries with friends. These and other practices provide eye-opening insights of their own. But they also spark the imagination by demonstrating what qualitative research can do and why it is an increasingly popular set of techniques.
Автор: Maison Dominika Название: Qualitative Marketing Research ISBN: 1138607762 ISBN-13(EAN): 9781138607767 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Автор: Maison, Dominika (university Of Warsaw, Poland) Название: Qualitative marketing research mai ISBN: 1138607746 ISBN-13(EAN): 9781138607743 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Автор: Hackley, Chris (royal Holloway, University Of London, Uk) Название: Qualitative research in marketing and management ISBN: 1138332194 ISBN-13(EAN): 9781138332195 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Поставка под заказ.
Описание: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Автор: Taylor, Steven J. Bogdan, Robert DeVault, Marjorie Название: Introduction To Qualitative Research Methods ISBN: 1118767217 ISBN-13(EAN): 9781118767214 Издательство: Wiley Рейтинг: Цена: 10288.00 р. Наличие на складе: Поставка под заказ.
Описание: An informative real-world guide to studying the "why" of human behavior Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data.
Автор: Holliday, A. Название: Doing and Writing Qualitative Research ISBN: 1473953278 ISBN-13(EAN): 9781473953277 Издательство: Sage Publications Рейтинг: Цена: 7285.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With a strong focus on using less traditional forms of data, the Third Edition provides a new perspective on issues such as the role of the researcher and the impact they have on data, and also considers the impact of social, cultural and political complexities across a range of disciplines.
Автор: Woolf, Nicholas H. Silver, Christina (university O Название: Qualitative analysis using nvivo ISBN: 1138743674 ISBN-13(EAN): 9781138743670 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The method of Five-Level QDA (R) helps researchers to analyse what makes for an expert analytic performance when using qualitative data analysis software. Written by experienced trainers, this practical guide to NVivo will allow qualitative researchers to increase the effectiveness of their data analysis.
Автор: Kristi Jackson, Patricia Bazeley Название: Qualitative Data Analysis with NVivo ISBN: 1526449935 ISBN-13(EAN): 9781526449931 Издательство: Sage Publications Рейтинг: Цена: 17424.00 р. Наличие на складе: Поставка под заказ.
Описание: Practical, focused and jargon-free this book shows you the power and potential of NVivo software across a wide range of research questions, data types, perspectives and methodologies.
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