Advances in National Brand and Private Label Marketing, Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A
Автор: Mart?nez-L?pez Название: Advances in National Brand and Private Label Marketing ISBN: 3319399454 ISBN-13(EAN): 9783319399454 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
Автор: Mart?nez-L?pez Название: Advances in National Brand and Private Label Marketing ISBN: 3319920839 ISBN-13(EAN): 9783319920832 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona.
Автор: Yusuf Arslan Название: Improving Marketing Strategies for Private Label Products ISBN: 1799802582 ISBN-13(EAN): 9781799802587 Издательство: Mare Nostrum (Eurospan) Цена: 22037.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Автор: Yusuf Arslan Название: Improving Marketing Strategies for Private Label Products ISBN: 1799802574 ISBN-13(EAN): 9781799802570 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Описание: Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, course: Ph. D., language: English, abstract: Private Labels occupy a significant share of organized retail in Europe and United States. With recent growth of organized retail in India Private Labels also emerged in Indian retail landscape. Though private labels arrived in India long back but still Private Labels have not picked up in India, the way they have picked up in other countries. Many of the Indian retailers like Shoppers Stop, Future Group, Tata's Croma and Aditya Birla Retail's More, Spenser's etc are relaying on Private Label strategy in a big way as consumers seek quality products at affordable prices. Besides, rapid technological and socio-economic changes over the last decade have affected the buying behavior of consumers, forcing retailers to innovate and build new brands (private brands/ store brands) across different categories and various price points to attract more buyers to their stores. They have not only created new labels but have customized and localized those products to suit Indian tastes. Private Labels have attracted attention of researchers from the western world for a long period of time. In India even after introduction of Private Labels by retailers very few studies have been conducted to understand different dimensions like introduction and management of Private Labels by retailers and adoption by Indian consumers. The book presents an analysis of consumer perception and attitude towards Private Labels in India which is the outcome of study conducted in NCR region in India during 2008 - 2010.
Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A Название: Advances in National Brand and Private Label Marketing ISBN: 3319597000 ISBN-13(EAN): 9783319597003 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A Название: Advances in National Brand and Private Label Marketing ISBN: 3319201816 ISBN-13(EAN): 9783319201818 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research and recent studies in the field of national brand and private label marketing.
Are you looking to build a source of passive income that will let you quit your 9-5 job? Amazon FBA is the answer. Read below now
Amazon is no doubt a multi-billion dollar enterprise that has built its reputation as a global online marketplace where both consumers and suppliers interact for business. Budding entrepreneurs have made it big by starting off their enterprises on Amazon. You are not an exception.
This book is a guide that is specifically tailored to provide you with practical hand-on information to enable you launch your passive income business enterprise on Amazon.
The guide begins by explaining to you, in a beginner-approach, what Amazon FBA is and how to create a Private Label that you can sell using FBA. It goes on to the next logical step - setting up Amazon seller account, by showing you how to open and set up your Amazon seller account.
Are you sick and tired of living pay check to pay check, without much to show after a month of hard work?
How would you like to build an online business that puts money in your pocket and pays you to live the life you've always wanted?
If you're like most people, you're still stuck at your soul-crushing job, barely managing to make ends meet. But because you're not satisfied with where you are, you've tried different methods to make money online, without much success.
You've tried to improve your finances with courses that promise to help you make money online, which turned out to be all bark and no bite and padded with tons of filler to make the course appear valuable.
But it doesn't have to be this way.
If you want to finally say goodbye to hemorrhaging money and discover a fail-proof business model that's guaranteed to make you money, as long as you put in the work, then you've come to the right place.
Amazon FBA is truly one of the best online business models that anyone can use to get started with making profits online.
It's allowed ordinary people without much technical skills and experience to rack up tremendous amounts of cash in little time selling products that are already proven. You can do the same too.
In this simple guide, you're going to be taken by the hand and walked through the exact steps you need to become wildly successful on Amazon.
In this book, you'll discover:
How the Amazon FBA business model works
Ingenious ways to find highly profitable and low competition products to sell on Amazon
Specific tools you need for different aspect of the Amazon FBA process (including one that helps you to minimise refunds )
A step-by-sep breakdown of the costs involved in starting an Amazon FBA business
9 key criteria for selecting a product that sells like crazy
How to create artificial demand for products that have little or no demand
The one big mistake beginners make that result in significant Amazon storage fees - and how you can avoid it
The profile of products that are most likely to attract litigations (you need to stay clear of them)
Products that tend to have a high return rate (avoid those)
5 best-selling categories on Amazon
6 places you can find reliable suppliers
5 ways to evaluate their supplier reliability (one of which will help you avoid potential seizures and litigations)
5 ways to spot shady suppliers
Shipping strategy that will allow you to take advantage of the "holiday rush" in december
How to effectively launch your product and gather reviews
The key characteristics of an attention grabbing image (you need to take advantage of these in your product photos )
3 ways to optimise your Amazon product listings to increase conversions and boost sales
7 simple and effective ways to cross-sell any complementary products you have
How you can take a cue from IKEA's playbook to sell a LOT of complementary products
How to scale your Amazon FBA business to $10,000 a month and beyond
...and much, much more
If you're ready to tackle the above questions, I'm ready, scroll to the top of this page, click the "Buy Now" button and lets get started
If you are an Amazon FBA seller who wants to get a ton of reviews without risking your account, then read below.
Amazon has introduced new review policies focused on enhancing honesty and integrity. Many sellers have had their accounts inadvertently banned as a result of either not being aware of these policy changes or making inadvertent mistakes resulting into violation of these policies.
It is no doubt that Amazon FBA is the most popular option for many sellers on Amazon. Yet, it relies heavily on reviews to attract potential customers, push up sales and make profits. This book has been written specifically to help Amazon FBA sellers to achieve this in the most legit way without violating Amazon Review policy.
This book is intended for both FBA veterans, new and potential FBA entrants. Thus, it starts from the basic approach by introducing what Amazon FBA is and what it actually entails. If you are already using Amazon FBA, it is good to refresh your knowledge and gain new insights and perspectives. If you have never traded on Amazon, this is a great introduction to Amazon FBA.
Mastering legal ways to get Amazon FBA reviews is like establishing your own goldmine on Amazon. You are guaranteed long-term value for your high quality products. In this book, you are provided with proven, practical hands-on legal ways to make genuine Amazon FBA reviews that not only helps you to avoid being banned but also enables you to leverage your reviews to push-up sales and earn supernormal profits.
Are you getting started with Amazon FBA seller trying to figure out how to source products? Or are you wondering how to make money with Amazon FBA? This book is the answer to your questions.
If you're reading this that likely means you've heard of "selling on Amazon', "Amazon FBA" or "private label products" being bandied around online or from other entrepreneurs. Perhaps you're already quite experienced in this field and are interested in how others run their business or perhaps you're simply curious about what the fuss is all about. In a nut shell, Amazon FBA can be compared to what eBay was 10 years ago, in terms of the opportunity it provides to earn money online. The actual technicalities of how FBA and private labelling works will be covered in the next two chapters. For those that are merely curious about it, we'd guess it's because you've heard that it's a lucrative way for almost anyone to make money or a living from. Shit, maybe you've even heard that people are able to run their private label businesses from the beach and only spend an hour a day maintaining it. Despite a beautiful picture of working on the beach in leisure with your laptop by your side, sun shining overhead, and the calls of nature in the background as waves crash on the shore with birds soaring through the blue skies, trust us when we say it really isn't as fun or nice as it sounds. There's sand everywhere Getting into your laptop, pants, bags, and if it's a windy day, it's just blowing sand on you and the friction can be so hard the sand actually stings you. The glare from the sun on the laptop makes it insanely hard to see what's happening, especially if you've got sunglasses on. The amount of shit you have to deal with while trying to work on the beach goes on and on but if there's only one takeaway from this book, save yourself the hassle and don't try to work on the beach for anything. Okay, rant over. It's possible you've heard claims of people making $1,000 dollars a day and this could range from groups of housewives to the unemployed making bank in a ridiculously short amount of time. Some go even further to claim they've made millions in just their first year, and what do they do now that they're millionaires? They sell books, courses, and products about how they made they're millions. Not to rag on these people too much as we know some who are actually legit and know what they're talking about and doing, but a lot of these people out there going about touting their courses aren't offering a whole lot of value for what they're charging or are simply sharing outdated information as they aren't actively selling in the Amazon marketplace anymore as they now make their living from selling their education based products.
Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L? Название: National Brands and Private Labels in Retailing ISBN: 3319071939 ISBN-13(EAN): 9783319071930 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;
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