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Entertainment Science, Thorsten Hennig-Thurau; Mark B. Houston


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Цена: 12577.00р.
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Автор: Thorsten Hennig-Thurau; Mark B. Houston
Название:  Entertainment Science
ISBN: 9783030077334
Издательство: Springer
Классификация:



ISBN-10: 3030077330
Обложка/Формат: Soft cover
Страницы: 865
Вес: 1.34 кг.
Дата издания: 2019
Язык: English
Издание: Softcover reprint of
Иллюстрации: 115 illustrations, color; 9 illustrations, black and white; xxiv, 865 p. 124 illus., 115 illus. in color.
Размер: 234 x 156 x 45
Читательская аудитория: General (us: trade)
Основная тема: Business and Management
Подзаголовок: Data Analytics and Practical Theory for Movies, Games, Books, and Music
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia UniversityEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.Michael K?lmel, media entrepreneur and Honorary Professor of Media Economics at University of LeipzigEntertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.All?gre Hadida, Associate Professor in Strategy, University of Cambridge
Дополнительное описание: Forget the 'Nobody-Knows Anything' Mantra: It's Time for Entertainment Science!.- Products, Markets & Consumers - The Business and Economics of Entertainment: The Fundamentals of Entertainment.- Why Entertainment Products Are Unique: Key Characteristics.-



The biz :

Автор: Moore, Schuyler M.,
Название: The biz :
ISBN: 1935247182 ISBN-13(EAN): 9781935247180
Издательство: Gazelle Book Services
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Цена: 4783.00 р.
Наличие на складе: Поставка под заказ.

Описание: Today's film industry is a legal and financial obstacle course that independent filmmakers must learn to master. The most comprehensive guide to negotiating that obstacle course is The Biz, a highly accessible overview of the industry's important business, legal, and financial aspects.

Filled with industry-savvy advice, it clearly explains

€ raising financing

€ business structuring

€ securities laws

€ budgeting essentials

€ dealing with the guilds

€ loans

€ completion guarantees

€ distribution deals

€ video on demand

€ virtual reality

€ calculating net profits

€ film-industry accounting practices and contingent payments

€ copyright, publicity, and trademark laws

€ screen credits and talent demands

€ litigation problems

€ bankruptcy

€ taxation of film companies

€ film-industry business jargon

]€]and much more, including many useful sample forms and agreements.

The 5th Edition adds much new material, including the most current information on video on demand and virtual reality, the thoro

World entertainment media

Название: World entertainment media
ISBN: 1138094021 ISBN-13(EAN): 9781138094024
Издательство: Taylor&Francis
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Цена: 6583.00 р.
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Описание: This new book offers an insightful guide into the complex tapestry of global entertainment media markets. It features analyses and case studies from leading international media scholars, who explore the causes and effects of globalization upon this ever-evolving industries.

Media Ethics and Global Justice in the Digital Age

Автор: Clifford G. Christians
Название: Media Ethics and Global Justice in the Digital Age
ISBN: 1107152143 ISBN-13(EAN): 9781107152144
Издательство: Cambridge Academ
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Цена: 13464.00 р.
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Описание: Today`s digital revolution is a worldwide phenomenon. This book presents a new theory of media ethics that is explicitly international. It will interest scholars and students of media, new technologies, and global justice.

Data Analytics Applications in Gaming and Entertainment

Автор: Gunter Wallner
Название: Data Analytics Applications in Gaming and Entertainment
ISBN: 1138104434 ISBN-13(EAN): 9781138104433
Издательство: Taylor&Francis
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Цена: 16078.00 р.
Наличие на складе: Поставка под заказ.

Описание: Over the last decade big data and data mining has received growing interest and importance in game production to process and draw actionable insights from large volumes of player-related data in order to inform game design, to ensure customer satisfaction, to maximize revenues, and to drive technical innovation.

Music Business Careers

Автор: Carr
Название: Music Business Careers
ISBN: 1138482277 ISBN-13(EAN): 9781138482272
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: This new volume speaks to the dilemma experienced by those struggling with career decisions involving whether to work in the industry using their analytical abilities, or to work as a creative, or to do both.

Music Business Careers

Автор: Carr
Название: Music Business Careers
ISBN: 1138577154 ISBN-13(EAN): 9781138577152
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This new volume speaks to the dilemma experienced by those struggling with career decisions involving whether to work in the industry using their analytical abilities, or to work as a creative, or to do both.

Entertainment industry :

Автор: Haupert, Michael J.
Название: Entertainment industry :
ISBN: 1598845942 ISBN-13(EAN): 9781598845945
Издательство: Marston Book Services
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Цена: 9900.00 р.
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Описание: This book serves as a one-stop source for comprehensive information on the entertainment industry, providing a historical overview of the economics of the field, a series of short biographies of the impact makers, and an extensive annotated bibliography of more sources for in-depth research.

The Netflix Effect: Technology and Entertainment in the 21st Century

Автор: Kevin McDonald, Daniel Smith-Rowsey
Название: The Netflix Effect: Technology and Entertainment in the 21st Century
ISBN: 1501340182 ISBN-13(EAN): 9781501340185
Издательство: Bloomsbury Academic
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Цена: 5542.00 р.
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Описание: Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO.

This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.

Fame without Fortune: The Al Cleveland Story

Автор: Daryl Cleveland
Название: Fame without Fortune: The Al Cleveland Story
ISBN: 1883283841 ISBN-13(EAN): 9781883283841
Издательство: Gazelle Book Services
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Цена: 4494.00 р.
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Описание: This is a fascinating inside story about one prolific songwriters experience working for the famed Motown Records and directly with Motowns founder Berry Gordy. It is an interesting look into the actual contracts between Mr. Gordy and his talented "family" of musicians told by one of the most famous songwriters of his time. If Motown didnt grow to be the success it is today, Motowns royalty contractwork-for-hirecompensation would be fair under the circumstances. The difficulty comes when Mr. Gordys success as a businessman exceeds every possible prediction. The FAME WITHOUT FORTUNE story begins in 1959 with Al Cleveland as a young man who makes the hard choice to leave his wife and children behind in order to chase his dreams of being a singer and a songwriter. It follows him through the trials of New York City and putting up with discrimination on the "Chitlin Circuit." There he has an adulterous affair sending the final blow to his marriage. A short time later, he marries his second wife and Als big break seemed to come when he signed up with Motown Records under Berry Gordy. He was writing number-one songs for stars such as Smokey Robinson and Marvin Gaye. All along his fame grew, but he was not receiving pay for them. Instead he received headaches, heartaches, excuses, and IRS raids. He left Motown and toured with famous artists, but during that time, there was little room for a black songwriter to make a living. Al had to return to Motown to stay in the business.

William Terry Couch and the Politics of Academic Publishing: An Editor`s Career as Lightning Rod for Controversy

Автор: Orvin Lee Shiflett
Название: William Terry Couch and the Politics of Academic Publishing: An Editor`s Career as Lightning Rod for Controversy
ISBN: 0786499818 ISBN-13(EAN): 9780786499816
Издательство: Mare Nostrum (Eurospan)
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Цена: 6653.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: William Terry Couch (1901-1989) began his four-decade publishing career building the University of North Carolina Press into one of the nation's leading university presses. His editorial attacks on the social ills of the South earned him a reputation as a southern liberal. By the 1940s, his disaffection with New Deal politics turned him toward the right, resulting in his firing as director of University of Chicago Press in 1950.As a conservative, Couch sought books and articles that would sway general readers from what he saw as an intellectual torpor that accepted the growing role of government in American life. The liberals who controlled the presses found him dogmatic and irascible. When he tried to turn Collier's Encyclopedia into a journal of conservative opinion, he was fired as editor in chief in 1959. He ended his career as publisher for the libertarian William Volker Fund, which collapsed in the 1960s under charges of Nazism.Couch was committed to publishing as a social cause and strove to disturb American complacency. This first book-length biography of Couch covers the career of a publisher who brought academic scholarship to the reading public to effect social, political and economic change.

Hollywood Math and Aftermath

Автор: Connor JD
Название: Hollywood Math and Aftermath
ISBN: 1501362240 ISBN-13(EAN): 9781501362248
Издательство: Bloomsbury Academic
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Цена: 5226.00 р.
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Описание:

Money is Hollywood's great theme-but money laundered into something else, something more. Money can be given a particular occasion and career, as box office receipts, casino winnings, tax credits, stock prices, lotteries, inheritances. Or money can become number, and numbers can be anything: pixels, batting averages, votes, likes. Through explorations of all these and more, J.D. Connor's Hollywood Math and Aftermath provides a stimulating and original take on "the equation of pictures," the relationship between Hollywood and economics since the 1970s.

Touched off by an engagement with the work of Gilles Deleuze, Connor demonstrates the centrality of the economic image to Hollywood narrative. More than just a thematic study, this is a conceptual history of the industry that stretches from the dawn of the neoclassical era through the Great Recession and beyond. Along the way, Connor explores new concepts for cinema studies: precession and recession, pervasion and staking, ostension and deritualization.

Enlivened by a wealth of case studies-from The Big Short and The Wolf of Wall Street to Equity and Blackhat, from Moneyball to 12 Years a Slave, Titanic to Lost, The Exorcist to WALLE, D j Vu to Upstream Color, Contagion to The Untouchables, Ferris Bueller to Pacific Rim, The Avengers to The Village-Hollywood Math and Aftermath is a bravura portrait of the industry coming to terms with its own numerical underpinnings.

Plunkett`s Entertainment, Movie, Publishing & Media Industry Almanac 2020

Автор: Jack W. Plunkett
Название: Plunkett`s Entertainment, Movie, Publishing & Media Industry Almanac 2020
ISBN: 1628315199 ISBN-13(EAN): 9781628315196
Издательство: Mare Nostrum (Eurospan)
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Цена: 47651.00 р.
Наличие на складе: Нет в наличии.

Описание: The electronic age is bringing sweeping changes to the world of entertainment, media and publishing. Formally Plunkett's Entertainment & Media Industry Almanac, this book covers these exciting developments and provides profiles of 400 leading global firms in film, radio, television, cable, digital content, new media and publishing. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, addresses, phone and fax numbers and company descriptions. This innovative book offers unique information, all indexed and cross-indexed for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.


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