Автор: Ross Brawn & Adam Parr Название: Total Competition ISBN: 1471162389 ISBN-13(EAN): 9781471162381 Издательство: Simon&Schuster UK Рейтинг: Цена: 1813.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships
Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.
But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.
Описание: Qualitative comparative analysis (QCA) has emerged as a new methodological tool in management studies which is ideally suited to test configurational theories. In this work, the peculiarities of QCA in large-N designs are comprehensively analysed for the first time. Additionally, an illustrative study using the fuzzy set version of QCA is conducted.
Описание: Recently, rapid technological advances have been influencing the global business operations strategies at companies of all sizes like never before. At the same time, there has been a shift in business cultures due to the rising prevalence of matrix organizations and innovative thinking. This book investigates the role of these factors in shaping the business operations of tomorrow. To address the topic comprehensively, the editors have gathered expert contributions exploring the following dimensions: the business and organizational environment, strategic design, innovativeness and risk management. Discussing aspects ranging from customer selection to understanding regional, national and supranational market dynamics, the contributions will help readers understand both the complexity of and opportunities presented by designing operations.
Автор: Hill, Mark Название: Marketing Strategy : The Thinking Involved ISBN: 141298730X ISBN-13(EAN): 9781412987301 Издательство: Sage Publications Рейтинг: Цена: 25027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.
Описание: Strategy is an essential part of business, but strategizing often gets ignored or left behind. In this exciting new work, Eric J. Bolland introduces strategizing as a key component of strategy development and execution, showing strategizing as a way to aid organizations with their futures.
Автор: Tovstiga Название: Strategy Praxis ISBN: 3031406915 ISBN-13(EAN): 9783031406911 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book introduces a different approach to thinking about and engaging with strategy in the practice field. The insight-driven, first principles-based approach to strategising and strategic problem-solving developed in this book provides a conceptually rigorous yet pragmatic approach to strategising, and as such the book addresses deficiencies of the current theory-practice gap in the strategy field. In particular, the author introduces and develops a conceptually rigorous approach to the crucial transition stage from strategic analysis to strategic option formation in the strategy process. The book introduces several new concepts such as the firm's unique competing space and its strategic boundaries, the strategic thinking algorithm, and shows how these, when integrated with existing approaches and first-principles thinking, significantly enhance the coherence and effectiveness of strategic problem-solving in practice. Additionally, the book includes supplementary enhancing features throughout the chapters in the form of Praxis Reflections, Praxis Perspectives, and Praxis Cases that tie the concepts and methods presented to real-world strategy practice. This book will appeal not only to strategy practitioners, but also academic researchers and graduate-level students of strategic management.
Описание: Minding Their Own Business: Five Female Leaders from Trinidad and Tobago is a narrative project that illuminates the historical legacy of entrepreneurship, self-employment, and collective economics within the African diaspora, particularly in the lives of five women leaders of African descent from Trinidad and Tobago, in the Caribbean. By using the financial literacy lens as an analytical tool to interpret these biographies, this book documents the journeys of these independent business women, uncovers the literacy skills they employed, and describes the networking skills that they relied upon personally and professionally. The qualitative data collection methods utilized in this project help to identify lessons that will inform professionals, educators, and business and lay persons about the innovative ways in which teaching and learning take place outside of “formal” business schooling. Information gleaned from this study also serves to broaden traditional understandings of entrepreneurship and economic strategies inherited from majority African descended communities. Additionally, this book illuminates the creative and intellectual modes of learning within the Afrocentric communities that foster successful business practices. Finally, these five successful women pass on to interested learners their methods of modeling, encouraging, and celebrating the means by which independent business people make a positive impact on society.
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