Автор: Arikan, Akin, Название: Customer experience analytics : ISBN: 1032370769 ISBN-13(EAN): 9781032370767 Издательство: Taylor&Francis Рейтинг: Цена: 4592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.
Автор: Sexton, Donald Название: Trump university marketing 101 ISBN: 0470453079 ISBN-13(EAN): 9780470453070 Издательство: Wiley Рейтинг: Цена: 2691.00 р. Наличие на складе: Поставка под заказ.
Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.
Описание: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Автор: Shonka Название: Beyond Selling Value ISBN: 0793154707 ISBN-13(EAN): 9780793154708 Издательство: Kaplan & Barrons Рейтинг: Цена: 2606.00 р. Наличие на складе: Нет в наличии.
Описание: Presents an approach to acquiring new customers that focuses on selling the overall value of a company`s product rather than just negotiating price. The authors describe strategies for gathering information about potential customers, bypassing the gatekeepers who block salespeople, gaining access to decision makers, and delivering presentations.
It's time to put the 'marketing' back into email marketing.
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to:
- Develop strategies and tactics that will make you a better email marketer
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Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands
"The Uber of this"
"The Salesforce of that"
"It's like Instagram, but for..."
There is no such thing as an original idea anymore - right? Actually, it turns out that the world's most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing.
Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.
Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the "customer success" category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn't yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share--especially if someone will lead them.
- Identify the "go" and "no go" signals for category creation in your business
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Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.
Автор: Heather Sallee, Jennifer Morehead, Lindsay Chambers Название: Make Your Business Social: Engage Your Customers With Social Media ISBN: 1952538009 ISBN-13(EAN): 9781952538001 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence.
In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you’re not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners.
Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.
Автор: Percival, Jennifer Название: Autism Friendly Business ISBN: 1032028319 ISBN-13(EAN): 9781032028316 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Neumeier, Marty Название: Brand flip, the ISBN: 0134172817 ISBN-13(EAN): 9780134172811 Издательство: Pearson Education Рейтинг: Цена: 5357.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Are you ready to learn how to maximize your business using Instagram ads?
Millions of people use Instagram every day to share pictures of their lives often to audiences of thousands of people. People have built entire careers by becoming what's now known as being an influencer.
These people use their influence on social media sites to help build brands up. But, now you can do that yourself.
This book will teach you how to optimize your businesses Instagram account so that it will attract organic growth while also helping to establish your brand's authority over your industry.
By learning Instagram influencing, you'll be able to grow your business more significant than you've ever imagined and, at the same time, attract real brand loyalty.
What you will learn from this book:
- What Instagram is and why you need to be on it
- How to attract followers to your Instagram
- How to get real, authentic interactions on Instagram
- How to break into your target market
- How to leverage your influence
- How to use hashtags and how to find the right ones
- And so much more
Instagram used the right way can help turn your business into a lasting brand that will be around for years to come. By engaging directly with your customers, you'll be able to make real connections that will inspire loyalty and growth on unprecedented levels.
It isn't challenging to learn Instagram marketing, and this book will teach you, step by step, how to create your account the right way. You'll learn how to use hashtags and more to grow your account from hundreds to people, all the way to thousands in less than a month.
If you are serious about growing your Instagram influence so that you can improve your business into a more relevant and lasting company, than you need to get this book today
Would you like to generate more leads and revenue?
Do you want to sell more products online and increase in-store visits?
Do you want to bring more traffic to your website?
If YES then keep reading...
Why does Google Ads get people to not only click on ADS but also act on them?
Find out with these Google Ads statistics
People who click on ads are 50% more likely to make a purchase
Online ads increase brand awareness by 80%
63,000 searches get processed by Google each second
90% of desktop searches happen on Google
76% of the search engine market belongs to Google
73% of the paid search market share belongs to Google
65% of small-to-midsized businesses have a PPC campaign
46% of clicks go to the top three paid ads in search results
35% of users purchase a product within 5 days of searching for it on Google
When it comes to online advertising, PPC (Pay Per Click) offers one of the most competitive tools for building brand awareness, increasing website traffic, and driving purchases, in-store visits, leads, and phone calls and Google Ads provides one of the best platforms for earning these results.
This guide will focus on the following:
Choosing Keywords
How To Build a Google Friendly Website
Local SEO Begins at Home
Website Content that is Keyword Specific
Creating Compelling Ads
Optimizing for Conversions
Tips on Improving your Content Marketing Strategy
Search Campaigns Ad Group Settings & structure
Converting Your Followers
How to Optimize Your AdWords Campaign AND MORE
Don't waste your time and money
Discover everything about GoogleAdWords
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Автор: Davis Kevin Название: Slow Down, Sell Faster! ISBN: 0814416853 ISBN-13(EAN): 9780814416853 Издательство: McGraw-Hill Рейтинг: Цена: 2915.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What do customers really want from salespeople? Slower, more attentive conversations that address their unique needs. Discover the simple yet powerful eight-step process for delivering a winning sales pitch to any audience.
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