New Techniques for Brand Management in the Healthcare Sector, Ana Pinto Borges, Paula Rodrigues
Автор: 3DTotal.com Название: Digital Painting Techniques ISBN: 0240521749 ISBN-13(EAN): 9780240521749 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Start your mentorship into the world of digital painting today with some of the greatest digital artists in the world and delve into professional digital painting techiques, such as speed painting, custom brush creation and matte painting.
Автор: Philip Kotler Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas ISBN: 0471455164 ISBN-13(EAN): 9780471455165 Издательство: Wiley Рейтинг: Цена: 3658.00 р. 5226.00-30% Наличие на складе: Есть (1 шт.) Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.
Автор: Doris Berger-Grabner Название: Strategic Retail Management and Brand Management ISBN: 3110543834 ISBN-13(EAN): 9783110543834 Издательство: Walter de Gruyter Рейтинг: Цена: 6685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge.
This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business.
Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
Название: Current issues in services management ISBN: 3631803850 ISBN-13(EAN): 9783631803851 Издательство: Peter Lang Рейтинг: Цена: 9971.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The authors attempt to bring current issues in services management and different approaches in the field of social sciences together. This book deals with topics such as emotional interactions in the service environment, innovative approaches and applications, organizational behavior, financial performance, tourism management and marketing strategies in services management. It explores different perspectives in contemporary services management and paves the way for the understanding of actual tendencies.
“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry. This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
Do you know people who are forever pushing your buttons to get you to do think and act in a way you wouldn't otherwise do for fulfilling their personal agenda?
Don't you wish you also possessed the super power of persuasion, influencer, and manipulation that can allow you to get people to do exactly what you want?
Don't you wish you possessed the ability to convince, influence, manipulate and persuade people to do think and act as you want them to?
Imagine how wonderful it would be if you could get people to act and think in the larger interest of a situation or humanity. Manipulation isn't always the negative thing it is often made out to be. Think of it as a tool that can be used to create as well as destroy. The choice is yours.
Luckily, being an effective manipulator, persuader, and influencer is not something that we are born with. It can easily be developed with consistent practice, effort, and implementation.
Though manipulation has fundamentally negative connotations, it can also be harnessed to accomplish positive outcomes.
Using the powerful tips, techniques, and strategies mentioned in this book, a person can become an effective influencer, manipulator, persuader, negotiator, salesperson and orator.
Here are some of the things you will take back from the book
-Shockinglyeffective psychological techniques for manipulating, persuading and influencing people
-Understanding the mechanism of emotional manipulation
-Tried and tested social manipulation and conversation strategies
-The art of speaking and communicating in a way that people can't help but listen to every word you say
-Proven verbal and non-verbal communication skills to enhance your manipulation prowess.
-How manipulators use Neuro Linguistic Programming to change a person's entire thought process
-Detecting manipulation in your everyday life and personal relationships, and strategies to safeguard against it.
- Clever techniques for outsmarting manipulators
Sharpen the art of influencing, manipulating and persuading people today by mastering the finer strategies of manipulation.
Описание: Inventory of clicks of how many clicks locally register versus the Ad Firms and why missing clicks occur.Untargeted advertising is almost as good as targeted advertising with demonstrations.Tag detection techniques shown which can evaluate CPC advertising.
Are you looking to get more followers on SnapChat but no idea how to get started? Do you already have a following but looking to monetize it? This book is your answer.
SnapChat is a great way to reach people and market your product. It is a cheaper mode of advertising than Facebook, and reaches a younger audience that may not actively use Facebook. It is a lot more visual with easier customer segmentation.
Автор: Vincent Leroy Название: Advanced SEO Techniques ISBN: 1684119324 ISBN-13(EAN): 9781684119325 Издательство: Неизвестно Рейтинг: Цена: 1653.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This Book is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.
Are you struggling to close sales despite hours of hard work and preparation? Do the words "It's too expensive", "I'll have to talk to my partner", "I'm not ready to make a decision yet" leave you feeling bitter and frustrated?
For most sales people closing is the most difficult element of the selling process. Sales reps meet with prospects, dazzling them with exquisite presentations, only to see the sale inexplicably fall through.
What if you could consistently close deals without resorting to out-dated and ineffective techniques that create stress, panic, anger, irritation and a host of other upsetting emotions for customers?
Imagine being able to get more customers and skyrocket sales without having to sell to everyone, badmouthing the competition, canned sales scripts and resorting to aggression and pushiness
These dated strategies are all about the salesperson and their presenting of their pitch and NOT enough about the customer.
Employing psychological pressure by appealing to someone's fears, greed or pride to persuade the potential buyer to make a quick purchasing decision simply doesn't work and it can have a devastating impact on you or your company's credibility.
In fact, a study released by New Century Media revealed consumers were 30 percent more willing to buy a product when hard-selling tactics weren't applied.
Surprised? You shouldn't be
Sales reps that put the customer's needs ahead of their own are rewarded with loyal customers, credibility, recognition and referral business
The sales game is all about who you are as a person and how you sell yourself.
In Always Be Closing you'll discover:
* The groundbreaking "Platinum Rule" (This alone can easily double your sales)
* How to harness energy, determination and courage you didn't know you had
* The #1 reason you are LOSING sales. (Hint: Shut up and Listen )
* How to build INSTANT rapport with even the most difficult prospect.
* The 'secret sauce' to building unbreakable and lasting trust with every client.
* How to gain a substantial advantage over your competition using the revolutionary 'spider webbing' principle.
* How to go from being an ordinary sales person to YOUR customer's salesperson
Always Be Closing represents a paradigm shift in the art of closing sales. By applying the techniques and tools within its pages, you'll get more customers, receive more referrals and earn more money.
Whether you are new to sales or a seasoned sales professional, Always Be Closing will allow you to approach every sale with unshakable confidence.
Warning: This book contains life-changing truths for unconventional thinkers. This book is NOT RECOMMENDED for the faint-hearted.
Ever since was the ability to influence minds and hearts one of the most powerful forces in human interactions and so has the knowledge of influence and manipulation been a well-kept secret never taught in schools and rarely shared in books.
Many people walk through life never realizing the constant stream of manipulation they are exposed to, leaving them blind to the red flags of emotional exploitation.
Dark psychology is one of the most powerful and, in the wrong hand, incredibly dangerous psychological knowledge anyone could possess.
With that being said, author Patrick Lightman reveals in his new book "Dark Psychology Secrets" some of the most powerful techniques eagerly used by those who are willing to do whatever it takes to get what they want.
After reading this book you'll view the world with different eyes capable to see what's happening behind the scenes
Eye-opening insights how people manipulate and get manipulated
Instantly uncover and disarm toxic personalities
Collection of most dangerous techniques and how to detect them on the spot
Case studies and DIY awareness tests in each chapter
Protect you and your loved ones from severe mental damage
You'll attain an understanding of human nature that only a few have ever obtained. But once you entered the world of dark psychology, there is no coming back.
So, click, if you dare, the BUY-button now to enter the world of dark psychology
Do you know people who are forever pushing your buttons to get you to do think and act in a way you wouldn't otherwise do for fulfilling their personal agenda?
Don't you wish you also possessed the super power of persuasion, influencer, and manipulation that can allow you to get people to do exactly what you want?
Don't you wish you possessed the ability to convince, influence, manipulate and persuade people to do think and act as you want them to?
Imagine how wonderful it would be if you could get people to act and think in the larger interest of a situation or humanity. Manipulation isn't always the negative thing it is often made out to be. Think of it as a tool that can be used to create as well as destroy. The choice is yours.
Luckily, being an effective manipulator, persuader, and influencer is not something that we are born with. It can easily be developed with consistent practice, effort, and implementation.
Though manipulation has fundamentally negative connotations, it can also be harnessed to accomplish positive outcomes.
Using the powerful tips, techniques, and strategies mentioned in this book, a person can become an effective influencer, manipulator, persuader, negotiator, salesperson and orator.
Here are some of the things you will take back from the book
-Shockinglyeffective psychological techniques for manipulating, persuading and influencing people
-Understanding the mechanism of emotional manipulation
-Tried and tested social manipulation and conversation strategies
-The art of speaking and communicating in a way that people can't help but listen to every word you say
-Proven verbal and non-verbal communication skills to enhance your manipulation prowess.
-How manipulators use Neuro Linguistic Programming to change a person's entire thought process
-Detecting manipulation in your everyday life and personal relationships, and strategies to safeguard against it.
- Clever techniques for outsmarting manipulators
Sharpen the art of influencing, manipulating and persuading people today by mastering the finer strategies of manipulation.
And much more
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
