Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics, Jose Manuel Saiz-Alvarez
Автор: Aulet Bill Название: Disciplined Entrepreneurship Case Studies & Examples ISBN: 1119365791 ISBN-13(EAN): 9781119365792 Издательство: Wiley Рейтинг: Цена: 3643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship.
Автор: Arnis Sauka , Danica Purg Название: Entrepreneurship in central and eastern europe ISBN: 1138228516 ISBN-13(EAN): 9781138228511 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text provides an overview of entrepreneurship in a range of important emerging markets. A team of expert contributors provide analysis of entrepreneurship practice. Empirical insight into how entrepreneurial firms in Central and Eastern Europe internationalize is supplemented with context provided by world-renowned editors.
Автор: Sethna Zubin Название: Entrepreneurial Marketing ISBN: 1781907862 ISBN-13(EAN): 9781781907863 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Parker Simon C Название: Economics of Entrepreneurship ISBN: 1316621715 ISBN-13(EAN): 9781316621714 Издательство: Cambridge University Press Рейтинг: Цена: 12461.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition is designed to be used both as a textbook for specialist degree courses on the economics of entrepreneurship, and as a reference text for academic research in the field. Gives an in-depth treatment of the determinants of entrepreneurship and its outcomes, providing a comprehensive and up-to-date overview of pertinent literature.
Автор: Ng Название: Creating New Markets in the Digital Economy ISBN: 1107627427 ISBN-13(EAN): 9781107627420 Издательство: Cambridge Academ Рейтинг: Цена: 5544.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
Описание: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Описание: Technology has emerged as an important component in businesses and organisations by allowing for modern innovations through the internet and other information and communication technologies. <br><br><em>Modern Entrepreneurship and E-Business Innovations</em> provides advanced knowledge of e-entrepreneurship and innovation as well as emerging theories, applications and challenges. This book is an essential reference source for researchers, practitioners, and executives interested in a better understanding in a comprehensive framework for e-business and entrepreneurship.
Описание: Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get your business going.
Автор: Ng Название: Creating New Markets in the Digital Economy ISBN: 1107049350 ISBN-13(EAN): 9781107049352 Издательство: Cambridge Academ Рейтинг: Цена: 14098.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
Описание: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback.Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Автор: Marcus Название: Innovations in Sustainability ISBN: 110742111X ISBN-13(EAN): 9781107421110 Издательство: Cambridge Academ Рейтинг: Цена: 5701.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This insightful book uses a series of high-profile company case studies to focus on two major challenges for sustainable innovation: fuel and food. It will appeal to graduate students and researchers in the fields of sustainable business, strategic management, business ethics and environmental economics.
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