Entrepreneurial Marketing: A Blueprint for Customer Engagement, Beth Goldstein
Автор: Timmons Название: The Entrepreneurial Engineer ISBN: 1107024722 ISBN-13(EAN): 9781107024724 Издательство: Cambridge Academ Рейтинг: Цена: 19166.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by teachers and successful entrepreneurs, this textbook includes guidance, instruction and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a start-up company, beginning with an emphasis on constructing an effective business plan and preparing solid financial statements.
Автор: Sethna Zubin Название: Entrepreneurial Marketing ISBN: 1781907862 ISBN-13(EAN): 9781781907863 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Entrepreneurial Marketing
Автор: Johnston Mark W Название: Sales Force Management ISBN: 1138951722 ISBN-13(EAN): 9781138951723 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Поставка под заказ.
Описание: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include:? Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Название: Customer Engagement ISBN: 1138847380 ISBN-13(EAN): 9781138847385 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Автор: Cacciolatti, Luca Lee, Soo Hee Название: Entrepreneurial marketing for smes ISBN: 1137532564 ISBN-13(EAN): 9781137532565 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Описание: Offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success.
Описание: Offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success.
Описание: Global Women, leading to inspire, influence and impact women of purpose. Sharing a common vision to help educate, empower and elevate them to lead unstoppable lives, build empires, global brands and legacies that stand the test of time.
Название: Entrepreneurial Marketing and International New Ventures ISBN: 0367456397 ISBN-13(EAN): 9780367456399 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship.
Автор: Nijssen Ed Название: Entrepreneurial Marketing ISBN: 0415722217 ISBN-13(EAN): 9780415722216 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Поставка под заказ.
Описание: How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.
Автор: Chaston Ian Название: Entrepreneurial Marketing ISBN: 1137500905 ISBN-13(EAN): 9781137500908 Издательство: Springer Рейтинг: Цена: 7825.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.
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