Описание: To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume presents a dynamic overview of the best practices for marketing products that target children as consumers and analyses the most effective promotional strategies.
Автор: Jose Luis Alvarez Название: The Diffusion and Consumption of Business Knowledge ISBN: 1349259012 ISBN-13(EAN): 9781349259014 Издательство: Springer Рейтинг: Цена: 20263.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the context of a united Europe the influence of business knowledge has become increasingly relevant, as managers, employees and organisations have to learn new practices and techniques in response to new knowledge and institutions.
Автор: Jenny Banh, Haiming Liu Название: American Chinese Restaurants: Society, Culture and Consumption ISBN: 0367273160 ISBN-13(EAN): 9780367273163 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the lived experiences of what it is like to work in an American Chinese restaurant, exploring the relationship between food and society. It explores questions of geography, locality, transnationalism and ethnicity, and how these connect identities and shape changes.
Описание: Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.
Название: Canonical Authors in Consumption Theory ISBN: 1138648965 ISBN-13(EAN): 9781138648968 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research.
Consumption is at the core of contemporary lifestyles, of political successes and failures and of discussions around sustainability and environmental change. Contemporary consumer culture shapes modern identities, and is the engine of the globalizing capitalist economy. Still, most social theorizations over the last century and a half have addressed production processes rather than consumption processes. This is about to change. Studies of consumption play an increasing role as a topic and a domain of study in marketing, anthropology, sociology and cultural studies.
Currently, there is no single compilation that systematically links scholarly work published by the greatest social thinkers of the last 150 years to the understanding of contemporary consumer society. This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.
Автор: Manyukhina, Yana Название: Ethical consumption: practices and identities ISBN: 1138895539 ISBN-13(EAN): 9781138895539 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and being an ethical consumer. By integrating Margaret Archer’s theory of identity formation and Christian Coff’s work on food ethics, it develops a theoretical account explicating the generative mechanism that gives rise to ethical consumer practices and identities. The second part of the book presents the findings from a qualitative study with self-perceived ethical food consumers to demonstrate the fit between the proposed theoretical mechanism and the actual experiences of ethically committed consumers. Through integrating agency-focused and socio-centric perspectives on consumer behaviour, the book develops a more comprehensive and balanced approach to conceptualising and studying consumption processes and phenomena.
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Автор: Middlemiss Lucie Название: Sustainable Consumption ISBN: 1138645664 ISBN-13(EAN): 9781138645660 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainable Consumption: Key Issues provides a concise introduction to the concept of sustainable consumption, and to the contribution of the key disciplines that are active in this highly interdisciplinary field. This book is essential reading for students, academics, professionals and policy-makers with an interest in this growing field.
Название: Social innovation and sustainable consumption ISBN: 1138706949 ISBN-13(EAN): 9781138706941 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bringing together leading thinkers on this topic, this book leads to compelling new insights for an international audience into the potential of social innovation for sustainable consumption and the transformation of society.
Автор: H.J.H. MacFie; Herbert L. Meiselman Название: Food Choice, Acceptance and Consumption ISBN: 1461285186 ISBN-13(EAN): 9781461285182 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is critical for the food industry to maintain a current understanding of the factors affecting food choice, acceptance and consumption since these influence all aspects of its activities.
Автор: Miriam Tatzel Название: Consumption and Well-Being in the Material World ISBN: 9400773676 ISBN-13(EAN): 9789400773677 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume explores materialism and well-being from individual to global levels, how possessions can be beneficial, cultural variations in conceptions of what constitutes the good life; how we might reconcile environmental and consumer well-being, and more.
Описание: The volume focuses on three countries - Egypt, Israel, and Turkey (earlier the Ottoman Empire) - in the period between the mid-nineteenth and the early Twenty-first-centuries.
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