Sponsorship in Marketing, Cornwell, T. Bettina

Автор: Cornwell, T. Bettina
Название: Sponsorship in Marketing
ISBN: 0367343444 ISBN-13(EAN): 9780367343446
Издательство: Taylor&Francis
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Цена: 6583.00 р.
Наличие на складе: Поставка под заказ.

Описание: This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

Автор: Christian Lucas
Название: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
ISBN: 3658076836 ISBN-13(EAN): 9783658076832
Издательство: Springer
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Цена: 7836.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

Автор: Kolah
Название: Improving the Performance of Sponsorship
ISBN: 0415637880 ISBN-13(EAN): 9780415637886
Издательство: Taylor&Francis
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Цена: 26796.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah`s Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.

Автор: M. Beck-Burridge; J. Walton
Название: Sports Sponsorship and Brand Development
ISBN: 0333925408 ISBN-13(EAN): 9780333925409
Издательство: Springer
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Цена: 9083.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Автор: Philip Gross
Название: Growing Brands Through Sponsorship
ISBN: 3658072490 ISBN-13(EAN): 9783658072490
Издательство: Springer
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Цена: 9781.00 р.
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Описание: ГЇВїВЅ Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand`s image depending on the expediency of the image conveyed by that ally.

Автор: Fortunato John A.
Название: Sports Sponsorship: Principles and Practices
ISBN: 0786474319 ISBN-13(EAN): 9780786474318
Издательство: Mare Nostrum (Eurospan)
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Цена: 6653.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.