Music, Branding and Consumer Culture in Church, Wagner, Tom
Автор: Arthur Asa Berger Название: Marketing and American Consumer Culture ISBN: 3319473271 ISBN-13(EAN): 9783319473277 Издательство: Springer Рейтинг: Цена: 6567.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Описание: Explores new ways of understanding texts, practices and ideas that connected different cultural and religious groups in the Roman Empire in the era from Nerva to the Severans (96-235 CE). Its sixteen chapters are written by leading scholars of classics, early Christianity, Jewish and Near Eastern history.
Автор: H?l?ne de Burgh-Woodman Название: Advertising in Contemporary Consumer Culture ISBN: 3030085805 ISBN-13(EAN): 9783030085803 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Нет в наличии.
Описание: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising.
Автор: Pettit Christie Название: Liturgy as a Way of Life: The Church and Postmodern Culture ISBN: 0801031354 ISBN-13(EAN): 9780801031359 Издательство: Неизвестно Рейтинг: Цена: 3586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A distinguished philosopher examines the nature of liturgy and explores God`s call to Christians to improvise as living works of art.
Автор: de Burgh-Woodman Название: Advertising in Contemporary Consumer Culture ISBN: 3319779435 ISBN-13(EAN): 9783319779430 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Автор: Lieb, Kristin (emerson College Usa) Название: Gender, branding, and the modern music industry ISBN: 1138064165 ISBN-13(EAN): 9781138064164 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.
This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars--and the industry power brokers who make their fortunes--have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
Автор: Elisha McIntyre Название: Religious Humor in Evangelical Christian and Mormon Culture ISBN: 1350005487 ISBN-13(EAN): 9781350005488 Издательство: Bloomsbury Academic Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Incorporating perspectives from religious studies, humor studies, cultural and film studies, and theology, as well as original data from textual analysis and the voices of religious comedians, this book critically analyses the experiences of believers who appreciate that their faith is not necessarily a barrier to their laughter.
It is often thought that religion and humor are incompatible, but Religious Humor in Evangelical Christian and Mormon Culture shows that humor is not only a popular means of entertainment, but also a way in which an individual or community expresses their identity and values. Elisha McIntyre argues that believers embrace their sense of humor, actively producing and consciously consuming comic entertainment that reflects their own experiences.
This process is not however without conflict. The bookargues that there are specific characteristics that indicate a unique kind of humor that may be called 'religious humor'. Through an examination of religious humor found in stand-up comedy, television sitcoms, comedy film and satirical cartoons, and drawing on interview data, the book outlines the main considerations that Christians take into account when choosing their comedy entertainment. These include questions about ideology, blasphemy, taboos around the body, and the motives behind the joke.
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