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On Aesthetic and Cultural Issues in Pragmatic Translation, Feng, Xiuwen


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Автор: Feng, Xiuwen
Название:  On Aesthetic and Cultural Issues in Pragmatic Translation
ISBN: 9780367516598
Издательство: Taylor&Francis
Классификация:


ISBN-10: 0367516594
Обложка/Формат: Paperback
Страницы: 170
Вес: 0.32 кг.
Дата издания: 01.04.2020
Серия: China Perspectives
Язык: English
Иллюстрации: 19 line drawings, black and white; 58 illustrations, black and white
Размер: 234 x 156
Читательская аудитория: Undergraduate
Основная тема: Language & Linguistics
Подзаголовок: Based on the Translation of Brand Names and Brand Slogans
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: This book focuses on cross-cultural advertising communication and aestheticand cultural issues when translating brand names and brand slogans fromEnglish to Chinese and vice versa. Based on pragmatic translating theoriesand case studies of classic translations of some brand names and slogans, weput forward the Three Aesthetic Principles in brand translating, makingthe translation aesthetic in sound, sense, and form, as well as using equivalentappellative functions.China Time-Honored Brands, boasting a cultural legacy and commercialvalue, should be well protected and highly promoted in terms not only oftheir commercial aspect but also of their cultural aspect. As the saying goes,what is national must be global. Therefore, we lay much emphasis on the culturalconnotations and anecdotes when introducing China Time-HonoredBrands to foreign markets.


Translation and Cultural Identity

Автор: Micaela Mu?oz-Calvo and Carmen Buesa-G?mez
Название: Translation and Cultural Identity
ISBN: 1443819891 ISBN-13(EAN): 9781443819893
Издательство: Cambridge Scholars
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Цена: 4434.00 р.
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Описание: Translation and Cultural Identity: Selected Essays on Translation and Cross-Cultural Communication tackles the complexity of the concepts mentioned in its title through seven essays, written by most highly regarded experts in the field of Translation Studies: Jose Lambert (Catholic University of Louvain, Belgium), Raquel Merino (University of the B

Cultural history of translation in early modern japan

Автор: Clements, Rebekah
Название: Cultural history of translation in early modern japan
ISBN: 1107439167 ISBN-13(EAN): 9781107439160
Издательство: Cambridge Academ
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Цена: 5069.00 р.
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Описание: A comprehensive cultural history of translation in Japan during the Tokugawa period, 1600-1868. By examining a wide range of texts that were translated into Japanese from Chinese merchants, Jesuit missionaries and Dutch traders, Rebekah Clements sheds new light on the circles of intellectual and political exchange in early modern Japan.

On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans

Автор: Feng Xiuwen
Название: On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans
ISBN: 1138852317 ISBN-13(EAN): 9781138852310
Издательство: Taylor&Francis
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Цена: 29093.00 р.
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Описание: This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.

The Pragmatic Translator: An Integral Theory of Translation

Автор: Massimiliano Morini
Название: The Pragmatic Translator: An Integral Theory of Translation
ISBN: 1472575857 ISBN-13(EAN): 9781472575852
Издательство: Bloomsbury Academic
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Цена: 6018.00 р.
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Описание:

This book is concerned with translation theory. It proposes an all-round view of translation in the terms of modern pragmatics, as articulated in three pragmatic functions (performative, interpersonal and locative) which describe how translated texts function in the world, involve readers and are rooted in their spatio-temporal contexts. It presents a full and up to date view of translation that takes into account thirty years of research in the field of Descriptive Translation Studies. Unlike DTS, the theory provides an account of products and processes. This publication exhibits the need for and usefulness of such a theory, and will be essential reading for scholars involved in translation and interpreting studies.

Lexical Conflict

Автор: ?ipka
Название: Lexical Conflict
ISBN: 1107116155 ISBN-13(EAN): 9781107116153
Издательство: Cambridge Academ
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Цена: 15840.00 р.
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Описание: Lexical Conflict combines theoretical and applied linguistic perspectives to explore the lexical richness of over 100 world languages. The text systematises cross-linguistic and cross-cultural differences, and then formulates strategies of lexicographic treatment across these differences, building a foundation for the establishment of similar solutions in other branches of applied linguistics.

What Is Cultural Translation?

Автор: Sarah Maitland
Название: What Is Cultural Translation?
ISBN: 1472526864 ISBN-13(EAN): 9781472526861
Издательство: Bloomsbury Academic
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Цена: 20592.00 р.
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Описание: What Is Cultural Translation? In this book, Sarah Maitland uncovers processes of negotiation and adaptation closely associated with the translation of languages behind the cultural phenomena of everyday life. For globalized societies confronted increasingly with the presence of difference in all its forms, translation has become both a metaphor for thoughtful encounter and a touchstone act for what we see, do and say, and who we are.

Drawing on examples from across cultural domains (theatre, film, TV and literature) this work illuminates the elusive concept of 'cultural translation'. Focusing on the built environment, current affairs, international relations and online media, this book arrives at a view of translation in its broadest sense. It is a means for decoding how we shape the cultural realm and serves as a vehicle for new ways of seeing and being that question the received ideas that structure the communities in which we live.

Written in a clear and engaging style, this is the first book-length study of cultural translation. It builds a powerful case for expanding the remit of translation to cover the experience of living and working in a globalized, multicultural world, and is of interest to all involved in the academic study of representation and contestation in contemporary cultural practice.

What Is Cultural Translation?

Автор: Sarah Maitland
Название: What Is Cultural Translation?
ISBN: 1472526279 ISBN-13(EAN): 9781472526274
Издательство: Bloomsbury Academic
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Цена: 4750.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

What Is Cultural Translation? In this book, Sarah Maitland uncovers processes of negotiation and adaptation closely associated with the translation of languages behind the cultural phenomena of everyday life. For globalized societies confronted increasingly with the presence of difference in all its forms, translation has become both a metaphor for thoughtful encounter and a touchstone act for what we see, do and say, and who we are.

Drawing on examples from across cultural domains (theatre, film, TV and literature) this work illuminates the elusive concept of 'cultural translation'. Focusing on the built environment, current affairs, international relations and online media, this book arrives at a view of translation in its broadest sense. It is a means for decoding how we shape the cultural realm and serves as a vehicle for new ways of seeing and being that question the received ideas that structure the communities in which we live.

Written in a clear and engaging style, this is the first book-length study of cultural translation. It builds a powerful case for expanding the remit of translation to cover the experience of living and working in a globalized, multicultural world, and is of interest to all involved in the academic study of representation and contestation in contemporary cultural practice.

Linguistic and cultural representation in audiovisual translation

Название: Linguistic and cultural representation in audiovisual translation
ISBN: 1138286214 ISBN-13(EAN): 9781138286214
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: This collection offers a multi-faceted exploration of audiovisual translation, both as a means of intercultural exchange and as a lens through which linguistic and cultural representations are negotiated and shaped.

A Cultural History of Translation in Early Modern Japan

Автор: Clements
Название: A Cultural History of Translation in Early Modern Japan
ISBN: 1107079829 ISBN-13(EAN): 9781107079823
Издательство: Cambridge Academ
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Цена: 14256.00 р.
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Описание: A comprehensive cultural history of translation in Japan during the Tokugawa period, 1600-1868. By examining a wide range of texts that were translated into Japanese from Chinese merchants, Jesuit missionaries and Dutch traders, Rebekah Clements sheds new light on the circles of intellectual and political exchange in early modern Japan.

Transmissibility and cultural transfer

Автор: Dick, Jennifer K. Schwerter, Stephanie
Название: Transmissibility and cultural transfer
ISBN: 3838204026 ISBN-13(EAN): 9783838204024
Издательство: Gazelle Book Services
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Цена: 6218.00 р.
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Описание: Edited by Stephanie Schwerter and Jennifer K. Dick, Transmissibility and Cultural Transfer: Dimensions of Translation in the Humanities brings together monumental voices in the social sciences--such as Jean-Ren' Ladmiral from Paris and Peter Caws from Washington DC--to begin to address the Humanities' specific issues with and debt to translation. Calling for a re-examination of how translations are read, critiqued, and taught in Philosophy, History, Political Science, and Sociology departments, this book provides tools for reflection, bases for reconsideration of given translations, and historical observations on how thought has been shaped across national borders.

The volume ends with four case studies--examples from auto-translation in postcolonial literature, cultural issues of translation in Chinese-language cinema, negotiating meaning between linguistically and culturally different audiences in the United States and Lebanon, to verbal-visual questions of translation in marketing to German and French clients. All in all, this book is a comprehensive, compact survey of the cultural and linguistic translation and transmission issues in the social sciences today. Transmissibility and Cultural Transfer: Dimensions of Translation in the Humanities is illuminating and informative.


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