Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Описание: Conveys important corporate finance concepts and applications. This text distills the subject of corporate finance down to its core, while also maintaining a decidedly modern approach.
Автор: Bardhan Ashok Название: Global Housing Markets ISBN: 0470647140 ISBN-13(EAN): 9780470647141 Издательство: Wiley Рейтинг: Цена: 12672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A global look at the reasons behind the recent economic collapse, and the responses to it The speculative bubble in the housing market began to burst in the United States in 2007, and has been followed by ruptures in virtually every asset market in almost every country in the world.
Автор: Clark, Gordon L. Название: European Pensions and Global Finance ISBN: 0199253641 ISBN-13(EAN): 9780199253647 Издательство: Oxford Academ Рейтинг: Цена: 4988.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume argues that state-sponsored social security will not deliver promised retirement incomes for the baby-boom generation. The author considers the future of pensions and in particular the prospects for a pan-European approach to retirement income provision.
Автор: Wojcik, Dariusz Название: The Global Stock Market ISBN: 019966630X ISBN-13(EAN): 9780199666300 Издательство: Oxford Academ Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a comprehensive and up-to-date overview of the global stock market focusing on the relations of issuers, investors, and intermediaries, and how these are shaped by local context. It shows how the stock market map is currently being re-drawn, and its centrality to understanding the structure and dynamics of the world economy.
Описание: Finance Capital Today is shortlisted for the The Isaac and Tamara Deutscher Memorial Prize 2017.Finance Capital Today presents a rich new analysis of the specific features of contemporary capitalism, notably its truly global nature and its financialisation, calling on Marxist analyses of the concentration, centralisation and globalisation of capital and Marx’s theory of interest-bearing and fictitious capital. Chesnais shows how financial globalisation and the exponential growth of financial assets have developed alongside the globalisation of productive capital, paying special attention to the contemporary operations of transnational corporations and global oligopoly. He argues that the macroeconomic perspective is one in which large amounts of capital are looking for profitable investment in a setting of underlying overproduction and low profits. The outcome will be low global growth, repeated financial shocks and the growing interconnection between the environmental and economic crises.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Автор: Wang, Mei-ling Название: Global health partnerships ISBN: 0230515606 ISBN-13(EAN): 9780230515604 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An exploration into the current status and future growth of the global pharmaceutical industry and the changing needs of global health. It provides comprehensive coverage of the role of the global pharmaceutical industry in general, and the participation of BRICAs in specific, to address global health needs.
Описание: To meet the World Health Assembly global nutrition targets for stunting, anemia in women, exclusive breastfeeding and wasting, the world needs to invest $70 billion over 10 years in high-impact nutrition-specific interventions. Not only would the benefits be enormous but these investment are among the best value-for-money development actions.
Описание: Many countries are seeking to reach an effective universal health coverage system to increase the quality of life of their citizens. By implementing universal health coverage, countries can support all citizens, including those who do not have the financial power to pay for healthcare services, in receiving the necessary medical treatment to enable them to live healthier lives.
Multidimensional Perspectives and Global Analysis of Universal Health Coverage is an essential reference source that defines the significance of universal health coverage and studies multiple concepts related to universal health coverage that can support qualified recommendations for governments seeking to improve their healthcare situation. Featuring research on topics such as financial risk, organizational performance, and patient safety, this book is ideally designed for policymakers, hospital executives, government officials, lawmakers, politicians, academicians, students, and researchers.
Автор: Brooke, Anna E. Jordi, Nathalie Sommer, Lauren Sus Название: Global Property Investor`s Toolkit ISBN: 1841127639 ISBN-13(EAN): 9781841127637 Издательство: Wiley Рейтинг: Цена: 3008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How real estate investors and speculators can take their business global The real estate boom has gone global, and those successful investors who want to keep up their profits are starting to look at emerging markets on other continents.
Автор: Yip, George S.; Bink, Audrey J.M. Название: Managing Global Customers ISBN: 019922983X ISBN-13(EAN): 9780199229833 Издательство: Oxford Academ Рейтинг: Цена: 10930.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.
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