Absolute Essentials of Business Behavioral Ethics, Seppala, Nina
Автор: Carl McDaniel Jr., Roger Gates Название: Marketing Research Essentials ISBN: 1119043077 ISBN-13(EAN): 9781119043072 Издательство: Wiley Рейтинг: Цена: 12672.00 р. Наличие на складе: Поставка под заказ.
Описание: In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, &nbs
Автор: Proctor, Tony Название: Absolute Essentials of Strategic Marketing ISBN: 0367437759 ISBN-13(EAN): 9780367437756 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
Автор: Biasucci, Cara , Prentice, Robert Название: Behavioral Ethics in Practice ISBN: 0367341638 ISBN-13(EAN): 9780367341633 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A research-based behavioural ethics primer focuses on how we make moral choices and explains why our internal biases, external social pressures, and situational factors such as time often influence our better nature (and judgment) and lead to ethical missteps.
Автор: Biasucci, Cara , Prentice, Robert Название: Behavioral Ethics in Practice ISBN: 0367341654 ISBN-13(EAN): 9780367341657 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A research-based behavioural ethics primer focuses on how we make moral choices and explains why our internal biases, external social pressures, and situational factors such as time often influence our better nature (and judgment) and lead to ethical missteps.
Автор: Stanwick, Peter , Stanwick, Sarah Название: Absolute Essentials of Business Ethics ISBN: 0367414740 ISBN-13(EAN): 9780367414740 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Valuable at both undergraduate and graduate levels, this unique textbook will serve students of business ethics around the world
Автор: Christian A. Conrad Название: Business Ethics - A Philosophical and Behavioral Approach ISBN: 3030216098 ISBN-13(EAN): 9783030216092 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook examines the extent to which moral values play a role as productive forces for the economy, and explores the effect of ethical and unethical Behavior on the economy. It shows how ethics improves productivity in the economy, and provides specific ethics tools for practical application for students and managers. Stemming from an overall interdisciplinary approach, and combining recent research results from sciences such as economics, business administration, Behavioral economics, philosophy, psychology and sociology, this textbook fills a gap in the literature on ethics in business.The book begins with the foundations of business ethics by defining business ethics, delineating its objectives, and discussing the importance of business ethics for business, the economy and society. Next, it presents the ethical evaluation approaches to enable the reader to evaluate economic Behavior ethically. It then explores ‘man in business’, and deals with such issues as Behavior, motivation, ethical orientation, and the presence or absence of a sense of justice. Following this is a discussion of the rules of the market and of questions such as: Does the market economy promote ethical Behavior or is there a conflict of goals between ethics and market economy? Do companies have a social responsibility? The book concludes with an analysis of the importance of ethics for productivity in the enterprise and in the economy, and presents ethics tools as the instruments with which management can promote ethical Behavior of their employees. Following a textbook structure, the book first derives knowledge from scientific studies that is relevant for students, and then summarizes the results. It explains ethical assessment approaches, and then gives an ethical assessment of economic Behavior using case studies. It uses roleplaying and games to explain the Behavior of people in relation to ethics.
Автор: Charlesworth, Alan Название: Absolute Essentials of Digital Marketing ISBN: 0367859203 ISBN-13(EAN): 9780367859206 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
Описание: By focusing on behavioral changes, Castleman demonstrates that small changes in how we ask questions, design applications, and tailor reminders can have remarkable impacts on student and school success.
Автор: Philip Corr, Anke Plagnol Название: Behavioral Economics: The Basics ISBN: 1138228915 ISBN-13(EAN): 9781138228917 Издательство: Taylor&Francis Рейтинг: Цена: 3061.00 р. Наличие на складе: Поставка под заказ.
Описание:
Behavioral economics is everywhere - whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.
Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters, the book answers questions like:
What is behavioral economics?
How does it help us to understand economic behavior?
What does it tell us about how people form judgements and make decisions in their private and public lives?
What does it tell us about the psychological nature of financial catastrophes that afflict our economic system?
With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic.
Further online resources may be found at www.behaviouraleconomicsbasics.net
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