Absolute Essentials of Business Ethics, Stanwick, Peter , Stanwick, Sarah
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Автор: Lancaster Название: Essentials of Marketing Management ISBN: 1138038962 ISBN-13(EAN): 9781138038967 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available.
This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem.
Topics covered include:
consumer and organizational buyer behaviour
product and innovation strategies
direct marketing
Social media marketing
Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Автор: Seppala, Nina Название: Absolute Essentials of Business Behavioral Ethics ISBN: 0367275406 ISBN-13(EAN): 9780367275402 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an entertaining overview of how dishonesty and unethical behaviour has been studied in psychological experiments and the malleable nature of business ethics.
Автор: Charlesworth, Alan Название: Absolute Essentials of Digital Marketing ISBN: 0367859203 ISBN-13(EAN): 9780367859206 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
Автор: Proctor, Tony Название: Absolute Essentials of Strategic Marketing ISBN: 0367437759 ISBN-13(EAN): 9780367437756 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
Автор: Bloomfield, Stephen Название: Absolute Essentials of Corporate Governance ISBN: 0367361590 ISBN-13(EAN): 9780367361594 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field.The author shows how value-adding corporate governance involves more than unthinking compliance to a recitation of statutes, regulations and principles, devoid of context.
