Автор: Wiedemann Julius Название: LOGO Design: Global Brands (BU) ISBN: 3836576759 ISBN-13(EAN): 9783836576758 Издательство: Taschen Рейтинг: Цена: 2657.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals` corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today`s visual culture.
Автор: Sharp, Byron Название: How brands grow ISBN: 0195573560 ISBN-13(EAN): 9780195573565 Издательство: Oxford Academ Рейтинг: Цена: 8725.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Название: Mission Ielts 1 Workbook Pack ISBN: 0857777262 ISBN-13(EAN): 9780857777263 Издательство: Express Publishing Рейтинг: Цена: 2906.00 р. Наличие на складе: Есть (3 шт.)
Автор: Wertime Kent Название: Building brands and believers ISBN: 0470820675 ISBN-13(EAN): 9780470820674 Издательство: Wiley Рейтинг: Цена: 3049.00 р. 4356.00-30% Наличие на складе: Есть (1 шт.) Описание: Argues that while products are becoming more alike, brands can avoid commoditization by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. This book offers insights into the ways in which companies connect with consumers.
Автор: Sidibe, Myriam Название: Brands on a Mission ISBN: 0367428334 ISBN-13(EAN): 9780367428334 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers.
Описание: In 1915, at the height of World War I, the Central Powers sent a secret mission, led by Oskar Ritter von Niedermayer and Werner Otto von Hentig, to the court of the emir of Afghanistan, Habibullah Khan.
Автор: Obee Bob Название: Mission IELTS 1 Teacher`s Book (international) ISBN: 1849746656 ISBN-13(EAN): 9781849746656 Издательство: Express Publishing Цена: 2213.00 р. Наличие на складе: Поставка под заказ.
Описание: In the late eighteenth century, Hawai'i's ruling elite employed sophisticated methods for resisting foreign intrusion. By the mid-nineteenth century, however, American missionaries had gained a foothold in the islands. Jennifer Thigpen explains this important shift by focusing on two groups of women: missionary wives and high-ranking Hawaiian women. Examining the enduring and personal exchange between these groups, Thigpen argues that women's relationships became vital to building and maintaining the diplomatic and political alliances that ultimately shaped the islands' political future. Male missionaries' early attempts to Christianise the Hawaiian people were based on racial and gender ideologies brought with them from the mainland, and they did not comprehend the authority of Hawaiian chiefly women in social, political, cultural, and religious matters. It was not until missionary wives and powerful Hawaiian women developed relationships shaped by Hawaiian values and traditions--which situated Americans as guests of their beneficent hosts--that missionaries successfully introduced Christian religious and cultural values. Incisively written and meticulously researched, Thigpen's book sheds new light on American and Hawaiian women's relationships, illustrating how they ultimately provided a foundation for American power in the Pacific and hastened the colonisation of the Hawaiian nation.
In the late 1970s, the United States often seemed to be a superpower in decline. Battered by crises and setbacks around the globe, its post–World War II international leadership appeared to be draining steadily away. Yet just over a decade later, by the early 1990s, America’s global primacy had been reasserted in dramatic fashion. The Cold War had ended with Washington and its allies triumphant; democracy and free markets were spreading like never before. The United States was now enjoying its "unipolar moment"—an era in which Washington faced no near-term rivals for global power and influence, and one in which the defining feature of international politics was American dominance. How did this remarkable turnaround occur, and what role did U.S. foreign policy play in causing it? In this important book, Hal Brands uses recently declassified archival materials to tell the story of American resurgence.
Brands weaves together the key threads of global change and U.S. policy from the late 1970s through the early 1990s, examining the Cold War struggle with Moscow, the rise of a more integrated and globalized world economy, the rapid advance of human rights and democracy, and the emergence of new global challenges like Islamic extremism and international terrorism. Brands reveals how deep structural changes in the international system interacted with strategies pursued by Jimmy Carter, Ronald Reagan, and George H. W. Bush to usher in an era of reinvigorated and in many ways unprecedented American primacy. Making the Unipolar Moment provides an indispensable account of how the post–Cold War order that we still inhabit came to be.
Автор: Snedegar, Keith Название: Mission, science, and race in south africa ISBN: 0739196243 ISBN-13(EAN): 9780739196243 Издательство: NBN International Рейтинг: Цена: 18586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a biographical study of Alexander William Roberts, a Free Church of Scotland missionary educator who in 1883 was posted to the Lovedale Institution at Alice, South Africa. Inspired by the night sky of the southern hemisphere, Roberts became a leading observer of variable stars and an early contributor to the theory of close interacting binary stars. He actively promoted the development of colonial scientific culture and was elected president of the South African Association for the Advancement of Science in 1913. His teaching career at Lovedale fostered a commitment to the interests of his African students and their communities. In 1920 Roberts was appointed to the South African senate to represent "native" Africans; he also served as senior member of the Native Affairs Commission. Despite his liberal instincts he acquiesced to the movement toward racial segregation as advanced in the Natives (Urban Areas) and Native Administration Acts. Roberts nonetheless militated against the erosion of the Cape non-racial franchise rights; he resigned from the Native Affairs Commission just as the all-white parliament was poised to remove Africans from the common voters' roll. His engagement with the politics of race interfered with Roberts's astronomical research. Although he published nearly one hundred papers in scientific journals most of his observational data remained unknown until the Boyden Observatory's Roberts archive was digitized in 2006. His influence as a mission educator also has been little known, although among his pupils were journalist and academic D.D.T. Jabavu, the physician James Moroka, and Swazi king Sobhuza I.
Автор: Barbo, Maria S (Author) Название: The Rescue Mission ISBN: 1338112902 ISBN-13(EAN): 9781338112900 Издательство: Scholastic Цена: 704.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Join Ash and his friends on another amazing adventure! This time, they'll encounter the rare Legendary Pokemon Zygarde. Can they protect Z from the evil Team Flare?
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