Автор: Sharp, Byron Название: How brands grow ISBN: 0195573560 ISBN-13(EAN): 9780195573565 Издательство: Oxford Academ Рейтинг: Цена: 5674.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke Название: Power Brands: Measuring, Making, and Managing Brand Success ISBN: 3527507817 ISBN-13(EAN): 9783527507818 Издательство: Wiley Рейтинг: Цена: 5536.00 р. Наличие на складе: Поставка под заказ.
Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.
Автор: Madimbo, Maggie, Название: Transformative and Engaging Leadership ISBN: 1137547790 ISBN-13(EAN): 9781137547798 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It provides an understanding of the strategies these women employto move beyond historical barriers to exercise leadership.The author introduces a new leadership model calledtransformative engaging leadership, which demonstrates how African womenleaders use their inner strength to thrive and succeed in the midst ofchallenges.
Описание: Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.
Автор: Alessandri, Alice , Aleo, Alberto Название: Engaging the Heart in Business ISBN: 1138610801 ISBN-13(EAN): 9781138610804 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will support you in building your business strategy and designing marketing tools in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work.
Автор: Alessandri, Alice , Aleo, Alberto Название: Engaging the Heart in Business ISBN: 113861078X ISBN-13(EAN): 9781138610781 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will support you in building your business strategy and designing marketing tools in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work.
Автор: Marquis-hobbs, Trinette Название: Engaging data smart strategiescb ISBN: 1475841876 ISBN-13(EAN): 9781475841879 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 10138.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication
Автор: Marquis Trinette Название: Engaging Data: Smart Strategies for School Communication ISBN: 1475841884 ISBN-13(EAN): 9781475841886 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 5280.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication
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