Modern Advertising and the Market for Audience Attention, Sherman, Zoe
Автор: Lardner John Название: Southwest Passage: The Yanks in the Pacific ISBN: 0803240988 ISBN-13(EAN): 9780803240988 Издательство: Wiley EDC Рейтинг: Цена: 3430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
At a time when few Americans had visited Australia, journalist John Lardner sailed down under with the U.S. armed forces as one of the first American war correspondents in the Pacific theater. With his excellent sense of humor and gift for narrative, Lardner penned vignettes of MacArthur’s arrival and his reception in Melbourne and a flight with the daring Dutch flier Capt. Hans Smits. More frequently, Lardner wrote about the ordinary day and the average person. Traveling throughout the country, in Southwest Passage Lardner offers a glimpse of Australia in the 1940s and generates warmth and admiration for World War II fighters in the Pacific, whether Australian, New Zealander, aboriginal, or American.
For generations of readers who have learned about World War II with the benefit of hindsight, Lardner’s tone, style, and selected topics give more than just entertaining anecdotes about the military in the Pacific; they are a view into the culture and society of midcentury America.
Автор: Shaw, Mark Название: Copywriting ISBN: 1780670001 ISBN-13(EAN): 9781780670003 Издательство: Laurence King Рейтинг: Цена: 3034.00 р. Наличие на складе: Поставка под заказ.
Описание: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
For two decades after rock music emerged in the 1940s, the American Federation of Musicians (AFM), the oldest and largest labor union representing professional musicians in the United States and Canada, refused to recognize rock 'n' roll as legitimate music or its performers as skilled musicians. The AFM never actively organized rock 'n' roll musicians, although recruiting them would have been in the union's economic interest. In Tell Tchaikovsky the News, Michael James Roberts argues that the reasons that the union failed to act in its own interest lay in its culture, in the opinions of its leadership and elite rank-and-file members. Explaining the bias of union members—most of whom were classical or jazz music performers—against rock music and musicians, Roberts addresses issues of race and class, questions of what qualified someone as a skilled or professional musician, and the threat that records, central to rock 'n' roll, posed to AFM members, who had long privileged live performances. Roberts contends that by rejecting rock 'n' rollers for two decades, the once formidable American Federation of Musicians lost their clout within the music industry.
Описание: From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
Автор: Sherman, Zoe Название: Modern Advertising and the Market for Audience Attention ISBN: 1032083352 ISBN-13(EAN): 9781032083353 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Автор: Weschle, Simon (syracuse University, New York) Название: Money in politics ISBN: 1009054716 ISBN-13(EAN): 9781009054713 Издательство: Cambridge Academ Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: When and how does money enter politics in different ways, and what consequences does this have? This book explores these questions and offers guidance for those interested in designing policies that effectively address the impact of money on democratic representation and accountability, institutional design, and public policy.
Автор: Simon Weschle Название: Money in Politics ISBN: 1316511847 ISBN-13(EAN): 9781316511848 Издательство: Cambridge Academ Рейтинг: Цена: 13147.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: When and how does money enter politics in different ways, and what consequences does this have? This book explores these questions and offers guidance for those interested in designing policies that effectively address the impact of money on democratic representation and accountability, institutional design, and public policy.
Автор: Tanaka, Keiko Название: Advertising Language ISBN: 0415198356 ISBN-13(EAN): 9780415198356 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Нет в наличии.
Автор: Neuhaus Jessamyn Название: Housework and Housewives in American Advertising ISBN: 1137347236 ISBN-13(EAN): 9781137347237 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Автор: Tanaka, Keiko Название: Advertising Language ISBN: 0415076471 ISBN-13(EAN): 9780415076470 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Нет в наличии.
Автор: Alexander, Jenny Название: Environmental Advertising ISBN: 1138677892 ISBN-13(EAN): 9781138677890 Издательство: Taylor&Francis Рейтинг: Цена: 4592.00 р. Наличие на складе: Нет в наличии.
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