Описание: How can you achieve victory in war if you don`t know your objectives or what victory means? Donald Stoker reveals the flaws in US policy and strategy from the Korean War to the present and lays the foundations for a better approach to the wars of tomorrow.
Автор: Davis Aeron Название: Promotional Cultures ISBN: 0745639828 ISBN-13(EAN): 9780745639826 Издательство: Wiley Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Автор: John B Hattendorf; Robert S Jordand Название: Maritime Strategy And The Balance Of Power ISBN: 0333437896 ISBN-13(EAN): 9780333437896 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A collection of essays on British and American maritime relationships in the 20th century together with details on the British organization of warfare, Anglo-American maritime theory, their rivalries and coalitions and their plans for dealing with a future war in the nuclear age.
No visitor to Mexico can fail to recognize the omnipresence of street vendors, selling products ranging from fruits and vegetables to prepared food and clothes. The vendors compose a large part of the informal economy, which altogether represents at least 30 percent of Mexico’s economically active population. Neither taxed nor monitored by the government, the informal sector is the fastest growing economic sector in the world.
In Street Democracy Sandra C. Mendiola García explores the political lives and economic significance of this otherwise overlooked population, focusing on the radical street vendors during the 1970s and 1980s in Puebla, Mexico’s fourth-largest city. She shows how the Popular Union of Street Vendors challenged the ruling party’s ability to control unions and local authorities’ power to regulate the use of public space. Since vendors could not strike or stop production like workers in the formal economy, they devised innovative and alternative strategies to protect their right to make a living in public spaces. By examining the political activism and historical relationship of street vendors to the ruling Institutional Revolutionary Party (PRI), Mendiola García offers insights into grassroots organizing, the Mexican Dirty War, and the politics of urban renewal, issues that remain at the core of street vendors’ experience even today.
No visitor to Mexico can fail to recognize the omnipresence of street vendors, selling products ranging from fruits and vegetables to prepared food and clothes. The vendors compose a large part of the informal economy, which altogether represents at least 30 percent of Mexico’s economically active population. Neither taxed nor monitored by the government, the informal sector is the fastest growing economic sector in the world.
In Street Democracy Sandra C. Mendiola García explores the political lives and economic significance of this otherwise overlooked population, focusing on the radical street vendors during the 1970s and 1980s in Puebla, Mexico’s fourth-largest city. She shows how the Popular Union of Street Vendors challenged the ruling party’s ability to control unions and local authorities’ power to regulate the use of public space. Since vendors could not strike or stop production like workers in the formal economy, they devised innovative and alternative strategies to protect their right to make a living in public spaces. By examining the political activism and historical relationship of street vendors to the ruling Institutional Revolutionary Party (PRI), Mendiola García offers insights into grassroots organizing, the Mexican Dirty War, and the politics of urban renewal, issues that remain at the core of street vendors’ experience even today.
Описание: This edited collection examines church-state relations in the European colonies in Africa during the late nineteenth and twentieth centuries.
In the middle of the nineteenth century, a stable relationship between American religious organizations and the state was taken for granted. Concord prevailed between the Christian (and largely Protestant) "establishment" on one side and governmental bodies on the other. Here a preeminent scholar of American religious history shows what happened when that settled relationship was tested and challenged. The decades from 1880 to 1920 were marked by an unprecedented influx of immigrants (many of whom were Catholics and Jews), increasing conflicts between public and private school systems, excitement over imperialism, the growth of progressivism in politics, the rise of the social gospel, and the impact of World War I. Providing an overview of how these developments affected church-state relationships, Robert Handy's work is fascinating as a view of this period and as a clue to the tensions in American church-state relations today. Handy shows that the movement from a Protestant America to an explicit pluralism was well under way during these years, even though this change was not clearly recognized at the time it was occurring. Both governmental and religious institutions were transformed, and the difficult process of sorting out ways to relate them has been going on ever since. This book will be an invaluable aid in that task, for students of church-state relations and for a broader readership concerned with American culture in general.
Originally published in 1991. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Автор: Cadegan Una M Название: All Good Books are Catholic Books ISBN: 0801451124 ISBN-13(EAN): 9780801451126 Издательство: Wiley EDC Рейтинг: Цена: 6349.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Until the close of the Second Vatican Council in 1965, the stance of the Roman Catholic Church toward the social, cultural, economic, and political developments of the twentieth century was largely antagonistic. Naturally opposed to secularization, skeptical of capitalist markets indifferent to questions of justice, confused and appalled by new forms of high and low culture, and resistant to the social and economic freedom of women—in all of these ways the Catholic Church set itself up as a thoroughly anti-modern institution. Yet, in and through the period from World War I to Vatican II, the Church did engage with, react to, and even accommodate various aspects of modernity. In All Good Books Are Catholic Books, Una M. Cadegan shows how the Church’s official position on literary culture developed over this crucial period.The Catholic Church in the United States maintained an Index of Prohibited Books and the National Legion of Decency (founded in 1933) lobbied Hollywood to edit or ban movies, pulp magazines, and comic books that were morally suspect. These regulations posed an obstacle for the self-understanding of Catholic American readers, writers, and scholars. But as Cadegan finds, Catholics developed a rationale by which they could both respect the laws of the Church as it sought to protect the integrity of doctrine and also engage the culture of artistic and commercial freedom in which they operated as Americans. Catholic literary figures including Flannery O’Connor and Thomas Merton are important to Cadegan’s argument, particularly as their careers and the reception of their work demonstrate shifts in the relationship between Catholicism and literary culture. Cadegan trains her attention on American critics, editors, and university professors and administrators who mediated the relationship among the Church, parishioners, and the culture at large.
Описание: In the middle of the nineteenth century, a stable relationship between American religious organizations and the state was taken for granted. Concord prevailed between the Christian (and largely Protestant) "establishment" on one side and governmental bodies on the other. Here a preeminent scholar of American religious history shows what happened wh
Автор: Shaw, Mark Название: Copywriting ISBN: 1780670001 ISBN-13(EAN): 9781780670003 Издательство: Laurence King Рейтинг: Цена: 3034.00 р. Наличие на складе: Нет в наличии.
Описание: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Автор: Laird, Pamela Walker (university Of Colorado At Denver) Название: Advertising progress ISBN: 1421434172 ISBN-13(EAN): 9781421434179 Издательство: Неизвестно Рейтинг: Цена: 13541.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Selected by Choice Magazine as an Outstanding Academic Title
Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why--in the intense competitions for both markets and cultural authority--the creators of advertisements laid claim to progress and used it to legitimate their places in American business and culture.
Описание: Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to ""secession cloaks"" and ""Fort Sumter"" cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation's largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser's study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from ""Union forever"" groceries to ""States Rights"" sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for ""draft insurance"" that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate- or not- in the war effort.
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