Название: Propaganda and conflict ISBN: 135019445X ISBN-13(EAN): 9781350194458 Издательство: Bloomsbury Academic Рейтинг: Цена: 5067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This open access volume presents the latest research in propaganda studies, featuring contributions from a range of leading scholars and covering the most cutting-edge scholarship in the study of propaganda from World War I to the present. Propaganda has always played a key role in shaping attitudes during periods of conflict and the academic study of propaganda, commencing in earnest in 1915, has never really left us. We continue to want to understand propaganda's inner-workings and, in doing so, to control and confine its influence.
We remain anxious about pernicious information warfare campaigns, especially those that seemingly endanger liberal democracy or freedom of thought. What are the challenges, then, of studying propaganda studies in the twenty-first century? Much scholarship remains locked into the study of state-led campaigns, however an area of special concern in recent years has been the loss of official control over the basic instruments of mass communication. This has been seen in the rise of 'fake news' and the ability of non-state actors to influence political events.
The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollection.com. Open access was funded by Knowledge Unlatched.
Описание: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Автор: Arthur der Weduwen, Andrew Pettegree Название: The Dutch Republic and the Birth of Modern Advertising ISBN: 9004413804 ISBN-13(EAN): 9789004413801 Издательство: Brill Цена: 26299.00 р. Наличие на складе: Нет в наличии.
Описание: With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era.
Автор: J. Dickenson Название: Australian Women in Advertising in the Twentieth Century ISBN: 1137514337 ISBN-13(EAN): 9781137514332 Издательство: Springer Рейтинг: Цена: 7965.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Australian Women in Advertising in the Twentieth Century captures the stories of women working in the global advertising industry, exploring the important contributions women made to the industry and the role of the industry in shaping the `modern` woman.
Автор: Nixon, Sean Название: Hard sell ISBN: 1784991058 ISBN-13(EAN): 9781784991050 Издательство: NBN International Рейтинг: Цена: 6541.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements. -- .
Автор: Sherman, Zoe Название: Modern Advertising and the Market for Audience Attention ISBN: 1138201545 ISBN-13(EAN): 9781138201545 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.
Автор: Meyers Cynthia B Название: Word from Our Sponsor ISBN: 0823253708 ISBN-13(EAN): 9780823253708 Издательство: Wiley EDC Рейтинг: Цена: 16302.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Автор: Alexander, Jenny Название: Environmental Advertising ISBN: 1138677892 ISBN-13(EAN): 9781138677890 Издательство: Taylor&Francis Рейтинг: Цена: 4592.00 р. Наличие на складе: Нет в наличии.
Автор: Tanaka, Keiko Название: Advertising Language ISBN: 0415198356 ISBN-13(EAN): 9780415198356 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Нет в наличии.
Описание: This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ‘brand-name capitalism’ among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations.
Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women’s medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of ‘brand-name capitalism’ and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Автор: Alexander, Jenny Название: Environmental Advertising ISBN: 1138677884 ISBN-13(EAN): 9781138677883 Издательство: Taylor&Francis Рейтинг: Цена: 16843.00 р. Наличие на складе: Нет в наличии.
Описание: Advertising the Self in Renaissance France is a study of how authors and readers are represented in printed editions of three major literary figures of the French Renaissance: Jean Lemaire de Belges, Cl?ment Marot, and Fran?ois Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books, but also particular ways of reading. They advertised correct modes of reading as transformative experiences that helped the actual reader attain the image of the ideal reader held up by the text and paratext, experiences provided by selfless authors. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.
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