Автор: Kaiser Kevin Название: Blue Line Imperative ISBN: 1118510887 ISBN-13(EAN): 9781118510889 Издательство: Wiley Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren`t providing the payoff you`d hoped for? Could it be because you`ve been thinking about value all wrong? According to the authors of this groundbreaking guide, there`s a very good chance that you have.
Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.
Автор: Clifford M. Gross Название: Too Good To Fail ISBN: 3319032976 ISBN-13(EAN): 9783319032979 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book to offers a practical strategy for bringing together open innovation networks, intellectual property, technology transfer and the rapid compression of development time lines in a clear, usable manner. Shows how to embrace crowdsourcing discoveries.
Автор: Yang Kenneth C. C. Название: Multi-Platform Advertising Strategies in the Global Marketplace ISBN: 1522531149 ISBN-13(EAN): 9781522531142 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Автор: Abraham, Joan Название: Creating brand cool ISBN: 0367693143 ISBN-13(EAN): 9780367693145 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
Описание: This book reveals the origins of the American religious marketplace by examining the life and work of reformer and journalist Orestes Brownson (1803-1876).
Автор: Dheeraj Sharma Название: Cultural Perspectives in a Global Marketplace ISBN: 3319386948 ISBN-13(EAN): 9783319386942 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Schildein Grimes Название: The British National Health Service ISBN: 1138204536 ISBN-13(EAN): 9781138204539 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
First published in 1991, this book charts the inception of the British National Health Service from 1911 to 1948. It pays specific attention to the struggle of doctors to achieve work control in the medical marketplace during this turbulent time. With particular focus on the medical profession, it discusses key themes such as restrictions to the inception of the Health Service under David Lloyd George's government and the relationship between the Beveridge report and the National Health Service Act in 1946. In its final analysis, the book asks what, if any, gains were made by the medical profession in the creation of Labour's crowning achievement.
This book will be of interest to those studying the history of the British welfare state, social welfare and healthcare.
This book highlights the difficulties that women working as managers and leaders in initial teacher education face. Teacher education is at the forefront of education reforms and yet little is known about the professional lives of those who work within it. Whereas many women are moving into positions of authority in teacher training, some existing women managers are being marginalized within new internally differentiated layers of managerial structures. Yet other female managers, mainly new appointees, seem to endorse the discourses associated with new managerialist practices. Simultaneously some women who manage in teacher training are engaged in a struggle for survival individually and professionally. In the main, men seem to be missing from authority positions and will conclude that, in the current climate, the management of teacher training is ‘no job for a man’.
Автор: Bailey, Matthew Название: Managing the Marketplace ISBN: 1138323020 ISBN-13(EAN): 9781138323025 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.
Описание: With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content.Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
Автор: Federico Rotini; Yuri Borgianni; Gaetano Cascini Название: Re-engineering of Products and Processes ISBN: 1447157982 ISBN-13(EAN): 9781447157984 Издательство: Springer Рейтинг: Цена: 15672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Supported by illustrations, tables and diagrams, this book explains, step-by-step, a novel re-engineering method aimed to impact the customer perceived value which is then applied to several case studies across different industrial sectors.
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