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Multi-Platform Advertising Strategies in the Global Marketplace, Yang Kenneth C. C.


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Автор: Yang Kenneth C. C.
Название:  Multi-Platform Advertising Strategies in the Global Marketplace
ISBN: 9781522531142
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 1522531149
Обложка/Формат: Hardback
Страницы: 280
Вес: 0.93 кг.
Дата издания: 30.01.2018
Серия: Economics/Business/Finance
Язык: English
Размер: 254 x 178 x 24
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Sales & marketing,Advertising,Market research, BUSINESS & ECONOMICS / Advertising & Promotion,BUSINESS & ECONOMICS / Consumer Behavior,BUSINESS & ECONOMICS / Marketing / General
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Поставляется из: Англии
Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.


Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace

Автор: Rajagopal, Ramesh Behl
Название: Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
ISBN: 1522548319 ISBN-13(EAN): 9781522548317
Издательство: Mare Nostrum (Eurospan)
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Цена: 34234.00 р.
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Описание: Examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students.

Testimonial Advertising in the American Marketplace

Автор: M. Moskowitz
Название: Testimonial Advertising in the American Marketplace
ISBN: 1349379298 ISBN-13(EAN): 9781349379293
Издательство: Springer
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Цена: 9083.00 р.
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Описание: Introduction; M.Moskowitz & M.Schweitzer Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsy in Britain; S.B.Johnson 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law; M.Pettit 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape; M.Moskowitz 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century; E.Slavishak 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market; M.Schweitzer 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s; V.Howard 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944; D.Padurano 'For Us, By Us': Hip Hop Fashion, Commodity Blackness and the Culture of Emulation; M.Rizzo

Export & import - winning in the global marketplace

Автор: Holmvall, Leif
Название: Export & import - winning in the global marketplace
ISBN: 0968114814 ISBN-13(EAN): 9780968114810
Издательство: Неизвестно
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Цена: 7909.00 р.
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The Sustainable Global Marketplace

Автор: Mary Conway Dato-on
Название: The Sustainable Global Marketplace
ISBN: 3319364928 ISBN-13(EAN): 9783319364926
Издательство: Springer
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Цена: 23757.00 р.
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Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Sport Business in the Global Marketplace

Автор: H. Westerbeek; A. Smith
Название: Sport Business in the Global Marketplace
ISBN: 1349508454 ISBN-13(EAN): 9781349508457
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

Cultural Perspectives in a Global Marketplace

Автор: Dheeraj Sharma
Название: Cultural Perspectives in a Global Marketplace
ISBN: 3319386948 ISBN-13(EAN): 9783319386942
Издательство: Springer
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Цена: 16769.00 р.
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Описание: This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Reframe the Marketplace: The Total Market Approach to Reaching the New Majority

Автор: Bowman Jefferey
Название: Reframe the Marketplace: The Total Market Approach to Reaching the New Majority
ISBN: 1119100259 ISBN-13(EAN): 9781119100256
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.

The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online

Автор: Chapin Kari
Название: The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online
ISBN: 161212335X ISBN-13(EAN): 9781612123356
Издательство: Workman
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Цена: 2124.00 р.
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Описание: Includes information on the on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists.

From the Universities to the Marketplace: The Business Ethics Journey

Автор: Marilynn Fleckenstein; Mary Maury; Laura Pincus; P
Название: From the Universities to the Marketplace: The Business Ethics Journey
ISBN: 9401071608 ISBN-13(EAN): 9789401071604
Издательство: Springer
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Цена: 20962.00 р.
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Описание: The Second Annual International Vincentian Conference Promoting Business Ethics


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