Testimonial Advertising in the American Marketplace, M. Moskowitz

Автор: Stievermann Jan
Название: Religion and the Marketplace in the United States
ISBN: 0199361800 ISBN-13(EAN): 9780199361809
Издательство: Oxford Academ
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Цена: 4988.00 р.
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Описание: This collection of essays focuses on the diverse interactions between religious and commercial practices in U.S. history. Studying religion and the marketplace from various angles, each chapter offers insights into a long and intimate relationship between two aspects of American culture.

Автор: Cortes, Angel
Название: Sectarianism and orestes brownson in the american religious marketplace
ISBN: 3319518763 ISBN-13(EAN): 9783319518763
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book reveals the origins of the American religious marketplace by examining the life and work of reformer and journalist Orestes Brownson (1803-1876).

Автор: Dheeraj Sharma
Название: Cultural Perspectives in a Global Marketplace
ISBN: 3319386948 ISBN-13(EAN): 9783319386942
Издательство: Springer
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Цена: 16769.00 р.
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Описание: This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: H. Westerbeek; A. Smith
Название: Sport Business in the Global Marketplace
ISBN: 1349508454 ISBN-13(EAN): 9781349508457
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

Автор: Mary Conway Dato-on
Название: The Sustainable Global Marketplace
ISBN: 3319364928 ISBN-13(EAN): 9783319364926
Издательство: Springer
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Цена: 23757.00 р.
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Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: Marilynn Fleckenstein; Mary Maury; Laura Pincus; P
Название: From the Universities to the Marketplace: The Business Ethics Journey
ISBN: 9401071608 ISBN-13(EAN): 9789401071604
Издательство: Springer
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Цена: 20962.00 р.
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Описание: The Second Annual International Vincentian Conference Promoting Business Ethics

Автор: Bowman Jefferey
Название: Reframe the Marketplace: The Total Market Approach to Reaching the New Majority
ISBN: 1119100259 ISBN-13(EAN): 9781119100256
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.

Автор: Madhubalan Viswanathan; S. Gajendiran; R. Venkates
Название: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
ISBN: 9048174422 ISBN-13(EAN): 9789048174423
Издательство: Springer
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Цена: 20962.00 р.
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Описание: In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy.