Sport Business in the Global Marketplace, H. Westerbeek; A. Smith

Автор: Marilynn Fleckenstein; Mary Maury; Laura Pincus; P
Название: From the Universities to the Marketplace: The Business Ethics Journey
ISBN: 9401071608 ISBN-13(EAN): 9789401071604
Издательство: Springer
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Описание: The Second Annual International Vincentian Conference Promoting Business Ethics

Автор: Dheeraj Sharma
Название: Cultural Perspectives in a Global Marketplace
ISBN: 3319386948 ISBN-13(EAN): 9783319386942
Издательство: Springer
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Цена: 16769.00 р.
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Описание: This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: Mary Conway Dato-on
Название: The Sustainable Global Marketplace
ISBN: 3319364928 ISBN-13(EAN): 9783319364926
Издательство: Springer
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Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: Leslie P. Willcocks,Mary C. Lacity,Andrew Craig
Название: South Africa?€™s BPO Service Advantage: Becoming Strategic in the Global Marketplace
ISBN: 1137474041 ISBN-13(EAN): 9781137474049
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Since 2007, South Africa has been one of the world's upcoming Business Process Outsourcing (BPO) offshore destinations. This book is based on the authors' most recent research into high performance BPO globally and new research streams specifically on Sou

Автор: Rajagopal
Название: Darwinian Fitness in the Global Marketplace
ISBN: 0230369081 ISBN-13(EAN): 9780230369085
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

Автор: M. Moskowitz
Название: Testimonial Advertising in the American Marketplace
ISBN: 1349379298 ISBN-13(EAN): 9781349379293
Издательство: Springer
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Цена: 9083.00 р.
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Описание: Introduction; M.Moskowitz & M.Schweitzer Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsy in Britain; S.B.Johnson 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law; M.Pettit 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape; M.Moskowitz 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century; E.Slavishak 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market; M.Schweitzer 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s; V.Howard 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944; D.Padurano 'For Us, By Us': Hip Hop Fashion, Commodity Blackness and the Culture of Emulation; M.Rizzo

Автор: Yukio Ohsawa; Yoko Nishihara
Название: Innovators` Marketplace
ISBN: 3642444563 ISBN-13(EAN): 9783642444562
Издательство: Springer
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Цена: 16769.00 р.
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Описание: With numerous illustrations, this volume guides readers through both the components and the overall process of Innovators` Marketplace, a game-based business innovation learning tool that allows players to both invent and evaluate commercial ideas.

Автор: Bowman Jefferey
Название: Reframe the Marketplace: The Total Market Approach to Reaching the New Majority
ISBN: 1119100259 ISBN-13(EAN): 9781119100256
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.

Автор: Madhubalan Viswanathan; S. Gajendiran; R. Venkates
Название: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
ISBN: 9048174422 ISBN-13(EAN): 9789048174423
Издательство: Springer
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Цена: 20962.00 р.
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Описание: In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy.