From the Universities to the Marketplace: The Business Ethics Journey, Marilynn Fleckenstein; Mary Maury; Laura Pincus; P

Автор: Mary Conway Dato-on
Название: The Sustainable Global Marketplace
ISBN: 3319364928 ISBN-13(EAN): 9783319364926
Издательство: Springer
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Цена: 23757.00 р.
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Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: H. Westerbeek; A. Smith
Название: Sport Business in the Global Marketplace
ISBN: 1349508454 ISBN-13(EAN): 9781349508457
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

Автор: Dheeraj Sharma
Название: Cultural Perspectives in a Global Marketplace
ISBN: 3319386948 ISBN-13(EAN): 9783319386942
Издательство: Springer
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Цена: 16769.00 р.
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Описание: This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: Madhubalan Viswanathan; S. Gajendiran; R. Venkates
Название: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
ISBN: 9048174422 ISBN-13(EAN): 9789048174423
Издательство: Springer
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Цена: 20962.00 р.
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Описание: In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy.

Автор: M. Moskowitz
Название: Testimonial Advertising in the American Marketplace
ISBN: 1349379298 ISBN-13(EAN): 9781349379293
Издательство: Springer
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Цена: 9083.00 р.
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Описание: Introduction; M.Moskowitz & M.Schweitzer Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsy in Britain; S.B.Johnson 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law; M.Pettit 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape; M.Moskowitz 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century; E.Slavishak 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market; M.Schweitzer 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s; V.Howard 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944; D.Padurano 'For Us, By Us': Hip Hop Fashion, Commodity Blackness and the Culture of Emulation; M.Rizzo

Автор: Yukio Ohsawa; Yoko Nishihara
Название: Innovators` Marketplace
ISBN: 3642444563 ISBN-13(EAN): 9783642444562
Издательство: Springer
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Цена: 16769.00 р.
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Описание: With numerous illustrations, this volume guides readers through both the components and the overall process of Innovators` Marketplace, a game-based business innovation learning tool that allows players to both invent and evaluate commercial ideas.

Автор: Bowman Jefferey
Название: Reframe the Marketplace: The Total Market Approach to Reaching the New Majority
ISBN: 1119100259 ISBN-13(EAN): 9781119100256
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.