Cultural Perspectives in a Global Marketplace, Dheeraj Sharma

Автор: Bowman Jefferey
Название: Reframe the Marketplace: The Total Market Approach to Reaching the New Majority
ISBN: 1119100259 ISBN-13(EAN): 9781119100256
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.

Автор: Madhubalan Viswanathan; S. Gajendiran; R. Venkates
Название: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
ISBN: 9048174422 ISBN-13(EAN): 9789048174423
Издательство: Springer
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Цена: 20962.00 р.
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Описание: In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy.

Автор: Mary Conway Dato-on
Название: The Sustainable Global Marketplace
ISBN: 3319364928 ISBN-13(EAN): 9783319364926
Издательство: Springer
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Цена: 23757.00 р.
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Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: Leslie P. Willcocks,Mary C. Lacity,Andrew Craig
Название: South Africa?€™s BPO Service Advantage: Becoming Strategic in the Global Marketplace
ISBN: 1137474041 ISBN-13(EAN): 9781137474049
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Since 2007, South Africa has been one of the world's upcoming Business Process Outsourcing (BPO) offshore destinations. This book is based on the authors' most recent research into high performance BPO globally and new research streams specifically on Sou

Автор: Rajagopal
Название: Darwinian Fitness in the Global Marketplace
ISBN: 0230369081 ISBN-13(EAN): 9780230369085
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

Автор: H. Westerbeek; A. Smith
Название: Sport Business in the Global Marketplace
ISBN: 1349508454 ISBN-13(EAN): 9781349508457
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

Автор: M. Moskowitz
Название: Testimonial Advertising in the American Marketplace
ISBN: 1349379298 ISBN-13(EAN): 9781349379293
Издательство: Springer
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Цена: 9083.00 р.
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Описание: Introduction; M.Moskowitz & M.Schweitzer Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsy in Britain; S.B.Johnson 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law; M.Pettit 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape; M.Moskowitz 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century; E.Slavishak 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market; M.Schweitzer 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s; V.Howard 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944; D.Padurano 'For Us, By Us': Hip Hop Fashion, Commodity Blackness and the Culture of Emulation; M.Rizzo

Автор: Marilynn Fleckenstein; Mary Maury; Laura Pincus; P
Название: From the Universities to the Marketplace: The Business Ethics Journey
ISBN: 9401071608 ISBN-13(EAN): 9789401071604
Издательство: Springer
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Цена: 20962.00 р.
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Описание: The Second Annual International Vincentian Conference Promoting Business Ethics

Автор: Ajay K. Manrai; H. Lee Meadow
Название: Global Perspectives in Marketing for the 21st Century
ISBN: 3319386972 ISBN-13(EAN): 9783319386973
Издательство: Springer
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Цена: 23757.00 р.
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Описание: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.