The Public Relations of Everything, Brown, Robert E.
Автор: Baudrillard Jean Название: Why Hasn`t Everything Already Disappeared? ISBN: 0857424017 ISBN-13(EAN): 9780857424013 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2132.00 р. Наличие на складе: Нет в наличии.
Описание: Behind every image, something has disappeared. And that is the source of its fascination, writes French theorist Jean Baudrillard in Why Hasn't Everything Already Disappeared? In this, one of the last texts written before his death in March 2007, Baudrillard meditates poignantly on the question of disappearance. Throughout, he weaves an intricate set of variations on his theme, ranging from the potential disappearance of humanity as a result of the fulfillment of its goal of world mastery to the vanishing of reality due to the continual transmutation of the real into the virtual.
Along the way, he takes in the more conventional question of the philosophical subject, whose disappearance has, in his view, been caused by a pulverization of consciousness into all the interstices of reality. Interspersed throughout the text are 15 photographs by Alain Willaume that help illustrate Baudrillard's argument. Baudrillard insists that with disappearance, strange things happen some things that were eliminated or repressed may return in destructive viral forms yet at the same time, he reminds us that disappearance has a positive aspect, as a vital dimension of the existence of things.
Автор: Daniel C. Hellinger Название: Conspiracies and Conspiracy Theories in the Age of Trump ISBN: 3030074587 ISBN-13(EAN): 9783030074586 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the constant tension between democracy and conspiratorial behavior in the new global order. It addresses the prevalence of conspiracy theories in the phenomenon of Donald Trump and Trumpism, and the paranoid style of American politics that existed long before, first identified with Richard Hofstadter. Hellinger looks critically at both those who hold conspiracy theory beliefs and those who rush to dismiss them. Hellinger argues that we need to acknowledge that the exercise of power by elites is very often conspiratorial and invites both realistic and outlandish conspiracy theories. How we parse the realistic from the outlandish demands more attention than typically accorded in academia and journalism. Tensions between global hegemony and democratic legitimacy become visible in populist theories of conspiracy, both on the left and the right. He argues that we do not live in an age in which conspiracy theories are more profligate, but that we do live in an age in which they offer a more profound challenge to the constituted state than ever before.
Описание: This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
Автор: Illouz Eva Название: The End of Love ISBN: 0190914637 ISBN-13(EAN): 9780190914639 Издательство: Oxford Academ Рейтинг: Цена: 4038.00 р. Наличие на складе: Поставка под заказ.
Описание: Western culture has endlessly represented the ways in which love miraculously erupts in people's lives, the mythical moment in which one knows someone is destined for us; the feverish waiting for a phone call or an email, the thrill that runs our spine at the mere thought of him or her. Yet, a culture that has so much to say about love is virtually silent on the no less mysterious moments when we avoid falling in love, where we fall out of love, when the one whokept us awake at night now leaves us indifferent, or when we hurry away from those who excited us a few months or even a few hours before. In The End of Love, Eva Illouz documents the multifarious ways in which relationships end.
She argues that if modern love was once marked by the freedom to enter sexual and emotional bonds according to one's will and choice, contemporary love has now become characterized by practices of non-choice, the freedom to withdraw from relationships. Illouz dubs this process by which relationships fade, evaporate, dissolve, and break down "unloving." While sociology has classically focused onthe formation of social bonds, The End of Love makes a powerful case for studying why and how social bonds collapse and dissolve. Particularly striking is the role that capitalism plays in practices of non-choice and "unloving." The unmaking of social bonds, she argues, is connected to contemporary capitalism that is characterized by practices of non-commitment and non-choice, practices that enable the quick withdrawal from a transaction and the quick realignment of prices and the breaking of loyalties.
Unloving and non-choice have in turn a profound impact on society and economics as they explain why people may behaving fewer children, increasingly living alone, and having less sex. The End of Love presents a profound and original analysis of the effects of capitalism and consumer culture on personal relationships and of what the dissolution of personal relationships means for capitalism.
Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 9349.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Автор: Lovejoy Alice, Pajala Mari Название: Remapping Cold War Media: Institutions, Infrastructures, Translations ISBN: 0253062209 ISBN-13(EAN): 9780253062208 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why were Hollywood producers eager to film on the other side of the Iron Curtain? How did Western computer games become popular in socialist Czechoslovakia's youth paramilitary clubs? What did Finnish commercial television hope to gain from broadcasting Soviet drama? Cold War media cultures are typically remembered in terms of an East-West binary, emphasizing conflict and propaganda. Remapping Cold War Media, however, offers a different perspective on the period, illuminating the extensive connections between media industries and cultures in Europe's Cold War East and their counterparts in the West and Global South. These connections were forged by pragmatic, technological, economic, political, and aesthetic forces; they had multiple, at times conflicting, functions and meanings. And they helped shape the ways in which media circulates today—from film festivals, to satellite networks, to coproductions. Considering film, literature, radio, photography, computer games, and television, Remapping Cold War Media offers a transnational history of postwar media that spans Eastern and Western Europe, the Nordic countries, Cuba, the United States, and beyond. Contributors draw on extensive archival research to reveal how media traveled across geopolitical boundaries; the processes of translation, interpretation, and reception on which these travels depended; and the significance of media form, content, industries, and infrastructures then and now.
Описание: This Open Access book investigates the methodological and ethical dilemmas involved when working with digital technologies and large-scale datasets in relation to ethnographic studies of digital migration practices and trajectories.
Автор: Bernays Edward L. Название: Public Relations ISBN: 0806114576 ISBN-13(EAN): 9780806114576 Издательство: Неизвестно Цена: 6196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Описание: What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. This is edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. Contributors include: Faris Yakob, Strategist, creative director, writer, public speaker & geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder & Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman & Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand & Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson & and, Grimmer (HDMG); Stefan Terry, Founder of Leap of Being, former Managing Partner, Heavenly Group Ltd.
Описание: Everything but the Script: Professional Writing in the Entertainment Industry introduces readers to the lesser known yet critically important forms of writing within the industry. The book offers insight into how these "hidden" but potentially lucrative writing practices determine the way in which creative work is understood, discussed, and "processed" as a potential sale or green light, as well as the role it plays in the development and marketing of a project. The book is divided into two main sections that mirror the filmmaking process. The first section covers acquisition, development, and preproduction; the second is devoted to production, distribution, and exhibition. Readers learn how to create an effective synopses, draft productive critical comments for script coverage, develop and refine story notes to help writers progress from draft to draft, write effective pitch letters to potential collaborators, and generate dynamic written materials to support a successful publicity campaign. Drawing from the author's extensive experience within the entertainment industry, Everything but the Script is an excellent resource for courses and programs in film and media studies.
Название: Public Relations and Participatory Culture ISBN: 0367359014 ISBN-13(EAN): 9780367359010 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.
Автор: Madisson, Mari-Liis , Ventsel, Andreas Название: Strategic Conspiracy Narratives ISBN: 0367030985 ISBN-13(EAN): 9780367030988 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience.
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