Автор: Chernyshova Natalya Название: Soviet Consumer Culture in the Brezhnev Era ISBN: 1138182923 ISBN-13(EAN): 9781138182929 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state’s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens’ relationship with the state and had profound consequences for the communist project.The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet ‘mature socialism’ between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of ‘stagnation’, arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.
Автор: Sumer, Selay Ilgaz Название: Social Media Analytics in Predicting Consumer Behavior ISBN: 1032059907 ISBN-13(EAN): 9781032059907 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding the importance of social media analytics. Comprehending the role of social media analytics in predicting consumer behavior. Understanding the importance of using social media in strategic marketing plans.
Автор: Arthur Asa Berger Название: Marketing and American Consumer Culture ISBN: 3319473271 ISBN-13(EAN): 9783319473277 Издательство: Springer Рейтинг: Цена: 6567.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Описание: This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.
Автор: Wilson, Tony (university Malaysia Sarawak) Название: Consumption, psychology and practice theories ISBN: 1138123935 ISBN-13(EAN): 9781138123939 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.
Автор: Cowen-Elstner Название: Impacting the Sensory Experience of Products ISBN: 3658212055 ISBN-13(EAN): 9783658212056 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experimental Studies on Perceived Quality
Описание: The book is a pioneering attempt to explore the overseas labour recruitment system and practices in India, with its multiple layers and levels of alleged corruption and fraudulence, and to propose the principles of a new institution of emigration governance that ensures minimal social and transaction costs.
Автор: Foxall Название: Perspectives on Consumer Choice ISBN: 1137501197 ISBN-13(EAN): 9781137501196 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Название: Consumer vulnerability ISBN: 0415858585 ISBN-13(EAN): 9780415858588 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.
Название: Vulnerability and the legal organization of work ISBN: 1138698822 ISBN-13(EAN): 9781138698826 Издательство: Taylor&Francis Рейтинг: Цена: 8879.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book uses the concepts of vulnerability and resilience to analyze the situation of individuals and institutions in the context of the employment relationship. It is based on the premise that both employer and employee are vulnerable to various social, economic, and political forces, although differently so. It demonstrates how in responding to those complementary institutional relationships of employer and employee the state unequally and inequitably favors employers over employees.
Several chapters included in this collection also consider how the state shapes, creates and maintains the social identities of employer and employee through law and how that legal regime operates as the allocation of power and privilege. This unique and fundamental role of the state in defining the employment relationship profoundly affects the respective abilities and degree of resiliency of actual employers and employees.
Other chapters explore how attention to the respective vulnerability and resilience of those who do and those who direct work in assessing the employment relationship can raise fundamental questions of social justice and suggest new avenues for critical engagement with labor and employment law. Collectively, these pieces articulate a framework for imaging what would constitute an appropriately 'Responsive State' in the employment context and how those interested in social justice might begin to use the concepts of vulnerability and resilience in their arguments.
Автор: Wallace, Margot A. Название: Consumer research for museum marketers 2010 ISBN: 0759118094 ISBN-13(EAN): 9780759118096 Издательство: Неизвестно Рейтинг: Цена: 9196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author`s approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
Автор: Feeny Название: Household Vulnerability and Resilience to Economic Shocks ISBN: 1138276693 ISBN-13(EAN): 9781138276697 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on the vulnerability and resilience to economic shocks at the household level, this book draws on extensive research activities carried out in two Melanesia countries: the Solomon Islands and Vanuatu. In particular, it identifies the household impacts of the recent food, fuel and economic crises. The contributors also examine resilience by identifying how households responded to these recent economic events in order to cope with their impacts. Findings indicate that households are vulnerable to a range of shocks and often struggle to cope with their impacts. Shocks are making it harder for households to meet their basic needs. Households in Melanesia are facing increasing demands for money, in particular for school fees, basic foodstuffs and customary obligations. Concurrently, there are limited domestic opportunities for formal employment. Traditional social support networks are strong and are an important form of resilience. However, there is evidence that they are disintegrating. Of particular focus are the gendered impacts. Women are found to bear a disproportionate share of the burden in adjusting to household shocks. The authors highlight key areas in which public policy and development programmes can reduce household vulnerability and increase their resilience to future economic shocks.
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