Strategic Luxury Management, Mill?n Planelles, David
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Описание: Originally published in 1992, this book examines an elementary human paradox: that we are endangered by our own wishes. Dr. Ainslie examines the basic tendency for humans to form temporary preferences for the poorer but earlier of two goals, when the poorer goal is closer at hand.
Автор: Ramirez Rafael Название: Strategic Reframing ISBN: 0198820666 ISBN-13(EAN): 9780198820666 Издательство: Oxford Academ Рейтинг: Цена: 4038.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This bookprovides clear information and guidance on how to do scenario planning to support strategy and public policy. The book describes the Oxford Scenario Planning Approach (OSPA), an intellectually rigorous and practical methodolgy.
Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.
Автор: Mill?n Planelles, David Название: Strategic Luxury Management ISBN: 0367858371 ISBN-13(EAN): 9780367858377 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
Автор: House Robert J Название: Strategic Leadership Across Cultures ISBN: 1412995949 ISBN-13(EAN): 9781412995948 Издательство: Sage Publications Рейтинг: Цена: 30413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The third GLOBE book is unique in its focus, methodology, and impact. The research reported in this book was obtained during the third phase of the GLOBE project which lasted approximately 10 years. It examines strategic leadership effectiveness for executive and top-level management.
Автор: MELISSA A SCHILLING Название: Strategic Management Of Technological Innovation ISBN: 1260565793 ISBN-13(EAN): 9781260565799 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading.
It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Автор: Varbanova Lidia Название: Strategic Management in the Arts ISBN: 0415530032 ISBN-13(EAN): 9780415530033 Издательство: Taylor&Francis Рейтинг: Цена: 9798.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.
Автор: Hill Charles Название: Strategic Management: Theory & Cases ISBN: 1305502272 ISBN-13(EAN): 9781305502277 Издательство: Cengage Learning Рейтинг: Цена: 12829.00 р. Наличие на складе: Нет в наличии.
Описание: This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
Автор: Bailey, Catherine (professor In Work And Employment, King`s College London.) Mankin, David (academic Consultant Specializing In Online Learning For Ka Название: Strategic human resource management ISBN: 0198705409 ISBN-13(EAN): 9780198705406 Издательство: Oxford Academ Рейтинг: Цена: 10770.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The well-respected author team strike the ideal balance between the latest academic theory and real-world practice, making this the most applied SHRM textbook written in an eminently student-friendly format.
Автор: Hill/Schilling/Jones Название: Strategic management theory cases intgra ISBN: 0357033841 ISBN-13(EAN): 9780357033845 Издательство: Cengage Learning Рейтинг: Цена: 10770.00 р. Наличие на складе: Нет в наличии.
Описание: MindTap for Hill/Schilling/Jones' Strategic Management: Theory & Cases, 13th helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you�ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it�s time to study, everything you�ve flagged or noted can be gathered into a guide you can organize.
Автор: Ranga Love, Professor Launce Название: The Ghost of Luxury: Strategic Luxury Brand Management ISBN: 1947752197 ISBN-13(EAN): 9781947752191 Издательство: Неизвестно Цена: 9654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
'Luxury' is possibly the most maltreated word ever. From luxury water to luxury toothpicks, it has been widely accepted as 'the prefix' around the globe. It is a universal understanding now that the term 'luxury' means different to different individuals. It is also not clandestine anymore that it can and will never have a touchstone definition. This being the absolute truth, it becomes even more taxing for a luxury brand to appease every point of view. For some, luxury is the pinnacle of cultivation that should not be made obtainable to masses. Others have a more liberal approach, where its democratisation holds no negative value. Some of them scorn the products with hefty price tags, while others mock the existence of so-called entry-level luxury products.
When the liberty of expression allows an individual to hold a private philosophy on luxury, it also provides adequate room for every luxury brand to execute theirs. As a consequence, risemultiple types of luxury brands, some very exclusive, some only in name, and some, absolutely not. It is unjust to delist a brand from Luxury for modesty of price or for its accessibility through twenty different e-commerce websites. What is more imperative is to discuss the aspects that place a brand within the periphery of luxury. This book classifies luxury by practicality and not on strict and outdated 'not-to-do' notions about luxury.
Luxury has repeatedly declared its exceptionality through Brand Identity. But it does no good if there are too many similar cores in the market. Paradoxically, the industry itself has crumbled into duplicated and replicated brand essences. The poaching and encroaching of brand identities have become a commonplace. Many luxury brands, in fact only serve grandiloquence in the name of Identity. The concept of Brand Identity may have been efficient for luxury brands in ancient times. But, as everything trickles down, it prolongs to stay pertinent for mass and premium brands only. The book advocates the upgraded concept of Brand Extremity, as an appropriate surrogate for Brand Identity. Real examples are discussed to enumerate creation of Brand Extremity for a few luxury brands.
Many good books and articles are available on the topic of luxury. The greatest amongst them have been formalised with mature luxury professionals in mind. While this book also caters to higher level luxury managers, it does not ignore the academicians, luxury education aspirants and general luxury enthusiasts in any way. It is the reason why each chapter precedes a thought provoking prologue. And, what brand is a luxury brand if it is not a storyteller.
'The Ghost of Luxury: Strategic Luxury Brand Management' is a radical explication built atop the strong founding principles of legendary heritage luxury houses. It not only highlights luxury strategies that have now become obsolete but also recommends their ultra modern replacement. This book throws light on the secret ingredients of mysterious luxury businesses. It is an ideal read for the brands yet to decipher the magical spells mastered by mature luxury brands. Mature luxury brands, on the other hand, will find novice strategies aligned to their own traditional laws, but more aggressive and new age in nature.
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