Truth, Lies and Advertising, Jon Steel

Автор: Bosworth, Michael T.
Название: Solution selling
ISBN: 0786303158 ISBN-13(EAN): 9780786303151
Издательство: McGraw-Hill
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Цена: 6004.00 р.
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Описание: Solution Selling is the most comprehensive sales and sales management process available today.

Название: Epica Book 31
ISBN: 1350024716 ISBN-13(EAN): 9781350024717
Издательство: Bloomsbury Academic
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Цена: 11088.00 р.
Наличие на складе: Нет в наличии.

Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

Название: Diversity in advertising
ISBN: 0805847944 ISBN-13(EAN): 9780805847949
Издательство: Taylor&Francis
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Цена: 20671.00 р.
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Описание: The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide

Автор: Allen Barbara, Stevens Daniel
Название: Truth in Advertising?: Lies in Political Advertising and How They Affect the Electorate
ISBN: 1498531598 ISBN-13(EAN): 9781498531597
Издательство: Неизвестно
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Цена: 36784.00 р.
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Описание: Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Автор: Fleming Jennifer
Название: Advertising Effect: How to Change Behaviour
ISBN: 0195593928 ISBN-13(EAN): 9780195593921
Издательство: Oxford Academ
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Цена: 4275.00 р.
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Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Автор: Paul Feldwick
Название: The Anatomy of Humbag (How to think differently about Advertising)
ISBN: 1784621927 ISBN-13(EAN): 9781784621926
Издательство: Marston Book Services
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Цена: 3562.00 р.
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Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

Автор: Ries, Al Trout, Jack
Название: Positioning
ISBN: 0071373586 ISBN-13(EAN): 9780071373586
Издательство: McGraw-Hill
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Цена: 2744.00 р.
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Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.

Автор: Young, James Webb
Название: Technique for producing ideas
ISBN: 0071410945 ISBN-13(EAN): 9780071410946
Издательство: McGraw-Hill
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Цена: 1371.00 р.
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Описание: Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.

Автор: Sugarman, Joseph
Название: Adweek copywriting handbook
ISBN: 0470051248 ISBN-13(EAN): 9780470051245
Издательство: Wiley
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Цена: 3326.00 р.
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Описание: The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

Автор: Yoon, Hyunsun (Catherine)
Название: Branded Entertainment in South Korea
ISBN: 0367205319 ISBN-13(EAN): 9780367205317
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

Автор: Heath Robert
Название: Seducing the Subconscious
ISBN: 0470974885 ISBN-13(EAN): 9780470974889
Издательство: Wiley
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Цена: 4110.00 р.
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Описание: Our relationship with ads: it`s complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.