Описание: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Название: Perspectives on Purpose ISBN: 0815387245 ISBN-13(EAN): 9780815387244 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.
Название: Perspectives on Impact ISBN: 0367112477 ISBN-13(EAN): 9780367112479 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a snapshot of how the `impact` industry is tackling the complex, multi-dimensional challenges facing our world.
Название: Perspectives on Impact ISBN: 1138321192 ISBN-13(EAN): 9781138321199 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a snapshot of how the `impact` industry is tackling the complex, multi-dimensional challenges facing our world.
Название: Contemporary Perspectives on Corporate Marketing ISBN: 1138206067 ISBN-13(EAN): 9781138206069 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.
Автор: Ajay K. Manrai; H. Lee Meadow Название: Global Perspectives in Marketing for the 21st Century ISBN: 3319386972 ISBN-13(EAN): 9783319386973 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.
Описание: Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.
Название: Perspectives on Purpose ISBN: 036711237X ISBN-13(EAN): 9780367112370 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.
Автор: Brent Smith, Amiram Porath Название: Global Perspectives on Contemporary Marketing Education ISBN: 1466697849 ISBN-13(EAN): 9781466697843 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27720.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.
Описание: This new volume provides a holistic understanding the importance of promoting green products and discusses consumers` buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.
Автор: Mark Anthony Camilleri Название: Strategic Perspectives in Destination Marketing ISBN: 1522558357 ISBN-13(EAN): 9781522558354 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism.Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. It explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. While highlighting topics including destination authenticity, consumer behavior, online travel businesses, and tourism promotion, this book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Автор: Robert L. King Название: Minority Marketing: Research Perspectives for the 1990s ISBN: 3319369431 ISBN-13(EAN): 9783319369433 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s.
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