Описание: "This is the first sourcebook to trace the emergence and evolution of art markets in the Western European economy, framing them within the larger narrative of the ascendancy of capitalist markets. Selected writings from across academic disciplines present compelling evidence of art`s inherent commercial dimension and show how artists, dealers, and collectors have interacted over time, from the city-states of Quattrocento Italy to the high-stakes markets of postmillennial New York and Beijing. This approach casts a startling new light on the traditional concerns of art history and aesthetics, revealing much that is provocative, profound, and occasionally even comic. This volume`s unique historical perspective makes it appropriate for use in college courses and postgraduate and professional programs, as well as for professionals working in art-related environments such as museums, galleries, and auction houses."--Provided by publisher.
Название: Market Leader 3rd Ed Marketing ISBN: 1408220075 ISBN-13(EAN): 9781408220078 Издательство: Pearson Education Рейтинг: Цена: от 819.00 р. 3570.00-30% Наличие на складе: Есть (1 шт.) Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Название: Mastering market analytics ISBN: 178714836X ISBN-13(EAN): 9781787148369 Издательство: Emerald Рейтинг: Цена: 17683.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Описание: The incredible true story of the card-counting mathematics professor who taught the world how to beat the dealer and, as the first of the great quantitative investors, ushered in a revolution on Wall Street.
A child of the Great Depression, legendary mathematician Edward O. Thorp invented card counting, proving the seemingly impossible: that you could beat the dealer at the blackjack table. As a result he launched a gambling renaissance.
His remarkable successand mathematically unassailable methodcaused such an uproar that casinos altered the rules of the game to thwart him and the legions he inspired. They barred him from their premises, even put his life in jeopardy. Nonetheless, gambling was forever changed.
Thereafter, Thorp shifted his sights to ';the biggest casino in the world': Wall Street.
Devising and then deploying mathematical formulas to beat the market, Thorp ushered in the era of quantitative finance we live in today. Along the way, the so-called godfather of the quants played bridge with Warren Buffett, crossed swords with a young Rudy Giuliani, detected the Bernie Madoff scheme, and, to beat the game of roulette, invented, with Claude Shannon, the world's first wearable computer.
Here, for the first time, Thorp tells the story of what he did, how he did it, his passions and motivations, and the curiosity that has always driven him to disregard conventional wisdom and devise game-changing solutions to seemingly insoluble problems. An intellectual thrill ride, replete with practical wisdom that can guide us all in uncertain financial waters, A Man for All Markets is an instant classica book that challenges its readers to think logically about a seemingly irrational world.
Praise for A Man for All Markets
';In A Man for All Markets, [Thorp] delightfully recounts his progress (if that is the word) from college teacher to gambler to hedge-fund manager.
Along the way we learn important lessons about the functioning of markets and the logic of investment.'The Wall Street Journal
';[Thorp] gives a biological summation (think Richard Feynman's Surely You're Joking, Mr. Feynman!) of his quest to prove the aphorism ';the house always wins' is flawed. .
. . Illuminating for the mathematically inclined, and cautionary for would-be gamblers and day traders' Library Journal
Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve Название: Consumer Culture Theory ISBN: 1787439070 ISBN-13(EAN): 9781787439078 Издательство: Emerald Рейтинг: Цена: 14910.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Автор: Johnsen Maria Название: Multilingual Digital Marketing: Become the Market Leader ISBN: 1523969393 ISBN-13(EAN): 9781523969395 Издательство: Неизвестно Цена: 12932.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Innovation and strategy ISBN: 1787548295 ISBN-13(EAN): 9781787548299 Издательство: Emerald Рейтинг: Цена: 18700.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Автор: Yang Kenneth C. C. Название: Multi-Platform Advertising Strategies in the Global Marketplace ISBN: 1522531149 ISBN-13(EAN): 9781522531142 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Описание: Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
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