Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Описание: From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era.
Автор: Kotler, Steven Название: Mapping cloud nine ISBN: 1683643844 ISBN-13(EAN): 9781683643845 Издательство: Random House (USA) Рейтинг: Цена: 6433.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What are the upper limits of human potential? At the intersection of flow states, mystical experiences, peak performance, and psychedelics lies a mysterious space of possibility. In Mapping Cloud Nine, bestselling author and award-winning journalist Steven Kotler takes us on a heady thrill ride through the history of human potential--and how what we've learned so far might unlock even greater levels of creativity, performance, and meaning in our lives. From Nietzsche to now--a tour of human consciousness In this six-part audio program, Kotler bridges science and spirituality to explore how our understanding of peak experiences has evolved over time--from early inquiries into altered and mystical states; to the birth of positive psychology and research on high performers; to pioneering studies on meditation and near-death experiences; and into current explorations of psychedelics, flow states, and technological breakthroughs. A brilliant synthesizer and gifted storyteller, Kotler paints a compelling portrait of our greatest human potential, inspiring us to leverage this growing body of research and step into new realms of possibility.
HIGHLIGHTS - The evolutionary impulse for altered states of mind--psychedelics throughout time - The neurobiology of flow states, mystical experiences, and hallucinations - The spiritual path and the high-performance path--are they one and the same? - Altered states lead to altered traits--the next wave of consciousness hacking - Why bridging the gap between science and spirituality leads to even greater breakthroughs - How you can leverage flow states for a more meaningful--and interesting--life
Автор: Diamandis Peter H., Kotler Steven Название: Abundance: The Future Is Better Than You Think ISBN: 145161683X ISBN-13(EAN): 9781451616835 Издательство: Simon & Schuster Рейтинг: Цена: 2897.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bestselling manifesto on how to improve the lives of the "bottom billion" through revolutions in technology.
Автор: Diamandis Peter H., Kotler Steven Название: Bold: How to Go Big, Create Wealth and Impact the World ISBN: 1476709580 ISBN-13(EAN): 9781476709581 Издательство: Simon & Schuster Рейтинг: Цена: 2069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Peter Diamandis`s and Steven Kotler`s eye-opening New York Times bestseller Bold, now in paperback, advocates for harnessing technology to better the world and arms today`s entrepreneurs with the tools to meet tomorrow`s challenges.
Автор: Kotler, Philip T. Armstrong, Gary Название: Principles of marketing, global edtion 18 ISBN: 1292341130 ISBN-13(EAN): 9781292341132 Издательство: Pearson Education Рейтинг: Цена: 16764.00 р. Наличие на складе: Поставка под заказ.
Описание: ITIL(R) 4 Managing Professional CoursewareITIL 4 Managing Professional (ITIL MP) consists of four modules and is the next level of ITIL 4 to be released after ITIL 4 Foundation. ITIL MP targets IT practitioners working within technology and digital teams across businesses. The Managing Professional (MP) stream provides practical and technical knowledge about how to run successful IT-enabled services, teams and workflows. The Managing Professional Transition module is designed to allow ITIL v3 candidates to easily transition to ITIL 4. They can get the ITIL 4 Managing Professional designation through one course and one exam. The material includes;¢ Updated glossaries with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ New diagram packs with annotations for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ Updated syllabi with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ The `High Velocity IT` manuscript, syllabus, glossary and diagram pack remain unchanged¢ Practices Overviews and the product brochure remain unchanged¢ An up-to-date Quick Reference Guide with all the information you need¢ Updated Core Manuscripts, for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ While the changes are quite large, they have been made for streamlining or refinement only¢ There have been no changes to the examinable content or the key concepts
Описание: Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
Автор: Kotler, Philip Название: Kotler on marketing ISBN: 1476787905 ISBN-13(EAN): 9781476787909 Издательство: Неизвестно Цена: 2895.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America.
Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.
If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.
Автор: Kotler, Steven Название: Stealing Fire ISBN: 0062429663 ISBN-13(EAN): 9780062429667 Издательство: HarperCollins USA Рейтинг: Цена: 1775.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
NATIONAL BESTSELLER
CNBC and Strategy + Business Best Business Book of 2017
"Steven and Jamie have done a wonderful job of balancing the promises, perils, and how-to prescriptions of engineering peak states such as 'flow.'" --Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek
It's the biggest revolution you've never heard of, and it's hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They're harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition.
New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution--from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson's Necker Island, Red Bull's training center, Nike's innovation team, and the United Nations' Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide.
Today, this revolution is spreading to the mainstream, fueling a trillion dollar underground economy and forcing us to rethink how we can all lead richer, more productive, more satisfying lives. Driven by four accelerating forces--psychology, neurobiology, technology and pharmacology--we are gaining access to and insights about some of the most contested and misunderstood terrain in history. Stealing Fire is a provocative examination of what's actually possible; a guidebook for anyone who wants to radically upgrade their life.
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