An adaptable and evergreen guide you'll come back to again and again.
Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day?
In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time.
The Content Fuel Framework will challenge you--and enable you--to tell stories in entirely new ways.
Do you want to be a digital leader who is well paid, achieving results and in a job you love?
The digital industry is under immense change. As a digital marketer, how you work, what you work on and who you work with is evolving. If there was ever a time to position yourself for future opportunities, this is it.
The Deliberate Digital Marketer outlines the six simple steps you can take to become an in-demand digital marketing expert. Written by experienced marketer and business expert Louisa Dahl, this book includes input from marketers around the world who share insights into their success.
If you want to take your career to the next level and access the results, recognition and opportunities available, scroll up and and click to Buy Now.
Автор: Ridgway Bret Название: 50 Biggest Mistakes: I See Information Marketers Make ISBN: 1600378676 ISBN-13(EAN): 9781600378676 Издательство: Неизвестно Рейтинг: Цена: 2338.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
If one of your Info Marketing goals is to crush your closest competitors, you can practically do it by default if you eliminate the mistakes from your marketing activities and communications When you avoid mistakes, you will WIN by not losing your time, money and confidence. Your passport to becoming a wildly successful Information Marketer boils down to doing the opposite of the "50 Mistakes" you read about in this course. Period.
"50 Biggest Mistakes is packed full of logical practical, and actionable advice, that anyone in the industry can take to the bank. The best way to fix a mistake is to avoid it in the first place." "Buying this book is a no-brainer for all information marketers. Luckily, Bret didn't take his own advice and made his #5 mistake. He did not charge anywhere near the value this book provides. Before he changes his mind, I would just buy it." "When Bret Ridgway talks about Information Marketing, I listen. You should, too " "Just after reading the first handful of 'mistakes' I've already made changes to an upcoming product launch I'm doing that should put an extra five figures into my pocket."
Deliverability is the art and science of getting emails into the Inbox. Deliverability Inferno explains the ins and outs of getting your marketing emails into your recipient's Inbox. The book dives deep into multiple areas of email deliverability including bounces, complaints, spam traps, content, authentication, compliance, and more. You will learn how to better deliver marketing emails to the major ISPs, network filters, and mailbox providers. Read about "tales from the trenches" to learn how certain marketers have successfully traveled the path from purgatory to paradise
Описание: How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.
Описание: Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.
Автор: Schreiter Keith, Schreiter Tom Big Al Название: What Smart Sponsors Do: Supercharge Our Network Marketing Team ISBN: 1948197847 ISBN-13(EAN): 9781948197847 Издательство: Неизвестно Рейтинг: Цена: 1786.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Prospecting? Presentations? Closing? Enrolling?
These are the easy steps. Now the hard work begins.
Our new team members know ... nothing. They think, "What do I do first? I don't have a business plan. I only have the skills from my old profession, but not the ones I need for this new network marketing profession. Where do I start?"
Here is the problem. New team members don't know what they don't know. They don't know what they should ask us. This is how they start, and yet we expect them to be successful on their own.
This book shows us how we can serve our new team members better. We will learn how successful sponsors kickstart their team's success by building the strongest foundation possible. Here are just a few of our new team members' questions that we need to answer:
* Which direction do I go first?
* How long is "long-term?"
* What if I feel unmotivated?
* How can I handle resistance?
* What if others tell me I made a bad decision?
* How can you keep me on track?
We will use the best teaching skills available - like analogies and stories - to develop successful mindsets in our new team members.
Get ready to become an awesome sponsor.
Автор: Breakenridge, Deirdre K. Название: Answers for ethical marketers ISBN: 0367529505 ISBN-13(EAN): 9780367529505 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview.
Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies."
Traditional marketing assumes its purpose is persuasion it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power."
But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages.
Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science.
Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion.
Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs.
Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.
Описание: Are you wasting money on marketing merchandise that doesn`t cut through with your customers?Does your brand need to stay ahead of the pack by using effective, innovative promotional materials?
