The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Описание: This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.
Автор: Chan-Olmsted Название: Competitive Strategy for Media Firms ISBN: 0805862110 ISBN-13(EAN): 9780805862119 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise
Автор: Snow, Mari Anne Название: The Remote Work Handbook ISBN: 1032153075 ISBN-13(EAN): 9781032153070 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Abdelli, Mohammed El Amin Название: Competitive Advantage, Strategy and Innovation in Africa ISBN: 1032307196 ISBN-13(EAN): 9781032307190 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Prof. Dr. Thomas Hutzschenreuter; Sascha Israel Название: Dynamic Competitive Strategy ISBN: 3835007939 ISBN-13(EAN): 9783835007932 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Chaston Название: Strategy for Sustainable Competitive Advantage ISBN: 1138203165 ISBN-13(EAN): 9781138203167 Издательство: Taylor&Francis Рейтинг: Цена: 4133.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China`s globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.
Автор: Bryan Christiansen, Agnieszka Piekarz Название: Global Cyber Security Labor Shortage and International Business Risk ISBN: 1522559272 ISBN-13(EAN): 9781522559276 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 35759.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global events involving cybersecurity breaches have highlighted the ever-growing dependence on interconnected online systems in international business. The increasing societal dependence on information technology has pushed cybersecurity to the forefront as one of the most urgent challenges facing the global community today. Poor cybersecurity is the primary reason hackers are able to penetrate safeguards in business computers and other networks, and the growing global skills gap in cybersecurity simply exacerbates the problem.Global Cyber Security Labor Shortage and International Business Risk provides emerging research exploring the theoretical and practical aspects of protecting computer systems against online threats as well as transformative business models to ensure sustainability and longevity. Featuring coverage on a broad range of topics such as cybercrime, technology security training, and labor market understanding, this book is ideally designed for professionals, managers, IT consultants, programmers, academicians, and students seeking current research on cyber security’s influence on business, education, and social networks.
Автор: Claude Diderich Название: Design Thinking for Strategy ISBN: 3030258742 ISBN-13(EAN): 9783030258740 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Нет в наличии.
Описание: The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
Автор: Daniel F. Spulber Название: Global Competitive Strategy ISBN: 0521880815 ISBN-13(EAN): 9780521880817 Издательство: Cambridge Academ Рейтинг: Цена: 8078.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.
Название: Strategy as Leadership: Responding to Competitive Changes ISBN: 1503629139 ISBN-13(EAN): 9781503629134 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4765.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Strategy as Leadership is about making sense of predictable but drastic changes that can alter the relationship between businesses and their competition, posing substantial leadership challenges to senior management teams. Roberto S. Vassolo and Natalia Weisz provide a framework to address and respond to these critical changes by identifying them, describing the inner tensions these changes generate, and providing guidance for their successful navigation. This outside-in approach specifies the salient leadership challenges that executives will face while mobilizing their organizations to respond effectively to competitive and environmental change.
This book claims that strategy is leadership as, in this framework, these environmental changes demand shifts in strategic priorities that result in a consistent pattern of resistance. If we know that changes are occurring in the competitive environment, we can soon identify who will be most resistant to the shift in priorities necessary to address the new situation. This book is for senior management teams to enable their organizations' capabilities to adapt and address environmental changes successfully.
