The marketing playbook for the Subscription Economy, now in its 3rd edition
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
The marketing playbook for the Subscription Economy, now in its 3rd edition
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Автор: Janzer Anne Название: Writing to Be Understood: What Works and Why ISBN: 0999624822 ISBN-13(EAN): 9780999624821 Издательство: Неизвестно Цена: 2552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader. When you recognize what what's happening, you can apply those same methods to your own writing.
Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as:
Using analogies effectively to illustrate unseen concepts
Appealing to the reader's innate curiosity
Alternating between abstraction and detail in explanations
Balancing humility with credibility
For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more.
Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words.
If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully.
This book covers the business communication skills no one teaches you in writing class:
What the "curse of knowledge" is and how to avoid it
How to streamline collaboration with simple checklists
Why the style guide is your friend, and how to create one for your business
The most efficient way to approach revision
How to set up review and approval processes for success
Use the practical strategies in this book to finish more projects in less time, creating content that serves your business and advances your career.
Автор: Janzer Anne Название: Get the Word Out ISBN: 1952284023 ISBN-13(EAN): 9781952284021 Издательство: Неизвестно Рейтинг: Цена: 2552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Janzer Anne H. Название: The Writer`s Process: Getting Your Brain in Gear ISBN: 0986406228 ISBN-13(EAN): 9780986406225 Издательство: Неизвестно Цена: 2206.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: No matter how proficient or prolific they are, writers always want more: more ideas, more output, more "flow" when working. This book is about finding your own path to a better writing process. "Research-based, hands-on, step-by-step wisdom that can help you wrestle with the lizard brain. Certain to help thousands of would-be writers write." -- Seth Godin, author of The Icarus Deception Master Your Inner Game of Writing Your most important writing tool, and biggest potential barrier, resides inside your skull. Effective written communication transfers thoughts and ideas from your head into the minds of readers. Why not look to cognitive science for keys to better results? The Writer's Process combines the field-tested practices of successful and productive writers with insights from cognitive science. By understanding how your mental processes affect the work, you can find your best writing process, using what you know about your own mental habits and preferences. Topics include:
How to invite creativity into the writing process
Why separating the writing process into different steps improves efficiency by aligning work with appropriate mental systems
How to overcome writer's block, negative feedback, and work-related obstacles
How to make time for writing in a busy, interrupt-driven life
Автор: Janzer Alexander Название: Manifesting: The Secret behind the Law of Attraction ISBN: 1484860896 ISBN-13(EAN): 9781484860892 Издательство: Неизвестно Цена: 1033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How To Attract What You Want In Life: Money, Relationships, Fulfilling Career... There are several "secrets" to successful manifesting that almost never get mentioned in books about the Law of Attraction. This includes:
How to overcome emotional blocks (not just mental) - a huge stumbling block for many who try to apply the Law of Attraction.
The importance of raising one's energy level - this determines how much you will attract of what you want.
How to take aligned action - an often missing, but absolutely critical step.
The main reason why I wrote this book is to give everyone these critical pieces of information that are often missing, but absolutely necessary for successful manifestation with the Law of Attraction. And make no mistake about it: The Law of Attraction absolutely works, especially with the missing pieces you will find here. For those who are serious about using the Law of Attraction, you will learn:
How To Listen To Your Heart And Follow Your Heart's Desires (which really come from your soul or Higher Self)
The 3 Simple Steps of Manifesting With The Law of Attraction.
The 5 Most Common Mistakes in Manifesting.
How To Access The Energetic 'Essence' of Abundance in Meditation.
How To Use Gratitude To Boost Your Manifesting.
In fact, applying the manifesting formula from this book also dramatically improves your "luck". You will be amazed at the "lucky" coincidences that life will bring you and in what unexpected ways your desire will be fulfilled.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
