Cim coursebook 08/09 marketing planning, Beamish, Karen Ashford, Ruth

Автор: Lehmann, Donald R. Winer, Russell S.
Название: Analysis for marketing planning
ISBN: 0071263632 ISBN-13(EAN): 9780071263634
Издательство: McGraw-Hill
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Цена: 8578.00 р.
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Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.

Автор: Moutinho Luiz
Название: Worldwide Casebook In Marketing Management
ISBN: 9814689602 ISBN-13(EAN): 9789814689601
Издательство: World Scientific Publishing
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Цена: 35482.00 р.
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Описание: Worldwide Casebook In Marketing Management Comprises Of A Large Collection Of Case Studies In Marketing And Business Management. It Covers A Huge Array Of Decision-Making Areas And Many Different Industries Ranging From Computers, Petrol Retailing And Electronic Gaming To Drinks, Fashion, Airlines And Mobile Communication. The Worldwide Cases Are All Related To Many Well-Known Brands And Corporations Like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, Etc.

Автор: McDonald Malcolm
Название: Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
ISBN: 0749478217 ISBN-13(EAN): 9780749478216
Издательство: Неизвестно
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Цена: 5700.00 р.
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Описание: Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.