Автор: Saunders Ruth Название: Marketing in the Boardroom ISBN: 1138281816 ISBN-13(EAN): 9781138281813 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.
Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.
Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members' hearts, minds and confidence.
Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.
Автор: Klepper William Название: The Ceo`s Boss: Tough Love in the Boardroom 2nd Edition ISBN: 0231187505 ISBN-13(EAN): 9780231187503 Издательство: Wiley Рейтинг: Цена: 4752.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The CEO`s Boss is the definitive guide to a productive working relationship between corporate boards and CEOs. In this revised edition, William M. Klepper renews the paradigm set forth in The CEO`s Boss, with new case studies of companies such as Wells Fargo, BP, Hewlett-Packard, and Proctor & Gamble.
Название: Dynamics at boardroom level ISBN: 0367540754 ISBN-13(EAN): 9780367540753 Издательство: Taylor&Francis Рейтинг: Цена: 16843.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How can boards and members of boards reach their full potential? The corporate world is undergoing increasing pressure to demonstrate a sustainable, generative and meaningful impact on society and employees whilst delivering improved services and products. These tensions are explored in Dynamics at Boardroom Level.
Описание: We've all read the cybersecurity horror stories: a prominent company exposes the private information of their customers only to scramble after the fact to apologize and safeguard the data. Cybersecurity is often an afterthought, a much lower priority than profit--until a data breach threatens the bottom line anyway. In The Cyber-Elephant in the Boardroom, data security expert and CEO Mathieu Gorge, along with a host of guests, shows why protecting a company's data should be top of mind for C-suites and corporate boards. With the innovative 5 Pillars of Security Framework, any C-level executive can understand their organization's cyber risk and the steps they need to take to protect their information. There's a cyber-elephant in the boardroom and it needs to be addressed
Автор: Leslie Lisa Название: From the Court to the Boardroom: The Path to Empowerment ISBN: 1683504186 ISBN-13(EAN): 9781683504184 Издательство: Неизвестно Рейтинг: Цена: 2338.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to reignite the powerful foundation of strength formed while playing competitive sports and parlay those life changing, high performing behaviors into success in the business world.
Автор: Bindra Jeet S. Название: Crossing the Divide: From Benares to Boardroom ISBN: 173381020X ISBN-13(EAN): 9781733810203 Издательство: Неизвестно Рейтинг: Цена: 3047.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One man`s personal and professional journey, and his insights into corporate inclusion and effectiveness.
Описание: In this book Manfred Kets de Vries, one of the world`s leading authorities on the psychology of leadership, and a pioneering practitioner in the field of psychodynamic executive coaching, draws on the format of traditional fairy tales and tells us five stories that dramatize five key themes of dysfunctional leadership.
Автор: Bindra Jeet S. Название: Crossing the Divide: From Benares to Boardroom ISBN: 1733810218 ISBN-13(EAN): 9781733810210 Издательство: Неизвестно Рейтинг: Цена: 4357.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One man`s personal and professional journey, and insights into corporate inclusion and effectiveness.
Описание: From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Название: A director`s guide to governance in the boardroom ISBN: 0367696800 ISBN-13(EAN): 9780367696801 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive book is a practical guide for executive and non-executive directors and aspiring directors to lead, govern and steer UK-based organisations to long-term sustainable success. Aspiring, newly appointed and experienced directors will each benefit from this starting guide on UK corporate governance.
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