Описание: Each chapter of this book shares insights, better practices, case studies, practical examples, and real-life challenges and draws them together into 101 building blocks, each one providing crucial career-long learnings.
Автор: Saunders Ruth Название: Marketing in the Boardroom ISBN: 1138281816 ISBN-13(EAN): 9781138281813 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.
Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.
Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members' hearts, minds and confidence.
Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.
Описание: This edited collection provides a structured and in-depth analysis of the current use of multiple approaches beyond quotas for resolving the pressing issue of gender inequality, and the lack of female representation on corporate boards.
Название: Dynamics at boardroom level ISBN: 0367540754 ISBN-13(EAN): 9780367540753 Издательство: Taylor&Francis Рейтинг: Цена: 16843.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How can boards and members of boards reach their full potential? The corporate world is undergoing increasing pressure to demonstrate a sustainable, generative and meaningful impact on society and employees whilst delivering improved services and products. These tensions are explored in Dynamics at Boardroom Level.
Название: Dynamics at Boardroom Level ISBN: 0367540770 ISBN-13(EAN): 9780367540777 Издательство: Taylor&Francis Рейтинг: Цена: 4592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How can boards and members of boards reach their full potential? The corporate world is undergoing increasing pressure to demonstrate a sustainable, generative and meaningful impact on society and employees whilst delivering improved services and products. These tensions are explored in Dynamics at Boardroom Level.
Описание: We've all read the cybersecurity horror stories: a prominent company exposes the private information of their customers only to scramble after the fact to apologize and safeguard the data. Cybersecurity is often an afterthought, a much lower priority than profit--until a data breach threatens the bottom line anyway. In The Cyber-Elephant in the Boardroom, data security expert and CEO Mathieu Gorge, along with a host of guests, shows why protecting a company's data should be top of mind for C-suites and corporate boards. With the innovative 5 Pillars of Security Framework, any C-level executive can understand their organization's cyber risk and the steps they need to take to protect their information. There's a cyber-elephant in the boardroom and it needs to be addressed
Автор: Cathrine Seierstad; Patricia Gabaldon; Heike Mensi Название: Gender Diversity in the Boardroom ISBN: 3319572725 ISBN-13(EAN): 9783319572727 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection provides a structured and in-depth analysis of the current use of multiple approaches beyond quotas for resolving the pressing issue of gender inequality, and the lack of female representation on corporate boards.
Автор: Management Название: Bringing Technology and Innovation into the Boardroom ISBN: 0333994590 ISBN-13(EAN): 9780333994597 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Europe is waking up to the challenge of technology and innovation. We see EU commitment to spend 3% of GDP on R&D, but who is thinking about how to spend? Should some percentage of the R&D be spent on improving technology and innovation management?
Описание: In this book Manfred Kets de Vries, one of the world`s leading authorities on the psychology of leadership, and a pioneering practitioner in the field of psychodynamic executive coaching, draws on the format of traditional fairy tales and tells us five stories that dramatize five key themes of dysfunctional leadership.
Автор: D. Laurie Название: From Battlefield to Boardroom ISBN: 0333949900 ISBN-13(EAN): 9780333949900 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many successful business strategies have their genesis on one of history`s battlefields. In this book, strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world.
Автор: Spitzeck Heiko Название: Talking Sustainability in the Boardroom ISBN: 1138495026 ISBN-13(EAN): 9781138495029 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Talking Sustainability in the Boardroom explains the opportunities for the long-term performance of the organisation that can arise through focusing on social and environmental issues. Written by two leading specialists in sustainability, this book presents a practical framework for embedding sustainability into board conversations and strategies.
Автор: Bindra Jeet S. Название: Crossing the Divide: From Benares to Boardroom ISBN: 1733810218 ISBN-13(EAN): 9781733810210 Издательство: Неизвестно Рейтинг: Цена: 4357.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One man`s personal and professional journey, and insights into corporate inclusion and effectiveness.
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