Public relations ethics, Morris, Trevor Goldsworthy, Simon
Автор: Fitzpatrick K & Bronstein Название: Ethics in Public Relations ISBN: 1412917980 ISBN-13(EAN): 9781412917988 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.
Автор: Sidibe, Myriam Название: Brands on a Mission ISBN: 0367495147 ISBN-13(EAN): 9780367495145 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Situating it at the intersection of vernacular media production and the infrastructural-political reordering of provincial north India, the book shows that Bhojpuri media`s characteristic `disobedience` is marked by a libidinal excess - simultaneously scandalizing and moralizing - to address the inexact calculi of Bhojpuri speaking region`s `underdevelopment`.
Автор: Rooksby, Emma Название: Email and Ethics ISBN: 0415282810 ISBN-13(EAN): 9780415282819 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?
Автор: Morris, Trevor Название: Public Relations Ethics ISBN: 0367620170 ISBN-13(EAN): 9780367620172 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Нет в наличии.
Автор: Fawkes, Johanna Название: Public Relations Ethics and Professionalism ISBN: 041563038X ISBN-13(EAN): 9780415630382 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
Название: The Moral Compass of Public Relations ISBN: 0367876248 ISBN-13(EAN): 9780367876241 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book centers on four areas of public relations` conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations` responsibility to the public good.
Автор: Marsh, Charles Название: Public Relations, Cooperation, and Justice ISBN: 0367874180 ISBN-13(EAN): 9780367874186 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian
Автор: Mark W. McClennan Название: Ethical Voices: Practicing Public Relations with Integrity ISBN: 1637424183 ISBN-13(EAN): 9781637424186 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4764.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world's largest public relations agencies.From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.
Автор: Fawkes Название: Public Relations Ethics and Professionalism ISBN: 1138062529 ISBN-13(EAN): 9781138062528 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.
This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.
This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.
Автор: Friedman, John Название: Pr 2.0 ISBN: 1910174416 ISBN-13(EAN): 9781910174418 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2.0 will help you: 1. understand how the increasing emphasis on transparency driven by corporate responsibility has changed the ways that effective organizations communicate with their stakeholders; 2. develop a communications plan for your organization that reaches, and engages, the right stakeholders, using the most appropriate tools and channels; 3. demonstrate the value and “sell” the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan. You can make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information. This book offers real-world examples and practical tools to help your organization to live its values and effectively engage with those most essential to your success.
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