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Marketing research methods, Esteban-bravo, Mercedes (universidad Carlos Iii De Madrid) Vidal-sanz, Jose M. (universidad Carlos Iii De Madrid)


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Цена: 9029.00р.
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Автор: Esteban-bravo, Mercedes (universidad Carlos Iii De Madrid) Vidal-sanz, Jose M. (universidad Carlos Iii De Madrid)
Название:  Marketing research methods
ISBN: 9781108792691
Издательство: Cambridge Academ
Классификация:


ISBN-10: 1108792693
Обложка/Формат: Paperback
Страницы: 882
Вес: 1.87 кг.
Дата издания: 28.01.2021
Серия: Economics/Business/Finance
Язык: English
Иллюстрации: Worked examples or exercises; worked examples or exercises
Размер: 24.13 x 19.56 x 3.81 cm
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Market research,Research methods: general,Sales & marketing, SOCIAL SCIENCE / Research
Подзаголовок: Quantitative and qualitative approaches
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.


Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5 ed.

Автор: Creswell, John W. Creswell, J. David
Название: Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5 ed.
ISBN: 1506386768 ISBN-13(EAN): 9781506386768
Издательство: Sage Publications
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Цена: 17519.00 р.
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Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

The Essential Guide to Doing Your Research Project: Third Edition

Автор: O`Leary Z
Название: The Essential Guide to Doing Your Research Project: Third Edition
ISBN: 1473952085 ISBN-13(EAN): 9781473952089
Издательство: Sage Publications
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Цена: 2882.00 р. 4117.00 -30%
Наличие на складе: Есть (2 шт.)
Описание: Lecturers, request your electronic inspection copy here. The ultimate companion to successfully completing your research project, the author guides you through a step-by-step approach to research and provides all of the skills and momentum you need to excel. Each stage of a project is clearly set out with best practice highlighted alongside pragmatic advice for tackling research in the real world. The Third Edition uses multidisciplinary case studies, and examples from the author’s own experience, to answer your questions and support your progress as you move smoothly through each stage. With a new chapter on mixed methods approaches, more on disseminating research, more on the practical and legal implications of ethics and more international examples, the book is packed full of learning features and tools to support your journey, including: A fully-developed website with podcasts, videos, journal articles and examples of real projects Activities and worksheets to help you organize your time Learning objectives to sustain your momentum Top tips relating to key research skills Full glossary to test understanding and provide definitions Annotated further reading to help you move through the literature ‘Excuse me, I have a question!’ feature to answer common questions. Warm, innovative and clever, this book is packed full of must-have information for anyone doing a research project.

The Sage handbook of social media research methods /

Автор: Sloan, Luke.
Название: The Sage handbook of social media research methods /
ISBN: 1473916321 ISBN-13(EAN): 9781473916326
Издательство: Sage Publications
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Цена: 21384.00 р.
Наличие на складе: Поставка под заказ.

Описание: The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project. 

Qualitative Data Analysis with NVivo

Автор: Kristi Jackson, Patricia Bazeley
Название: Qualitative Data Analysis with NVivo
ISBN: 1526449935 ISBN-13(EAN): 9781526449931
Издательство: Sage Publications
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Цена: 17424.00 р.
Наличие на складе: Поставка под заказ.

Описание: Practical, focused and jargon-free this book shows you the power and potential of NVivo software across a wide range of research questions, data types, perspectives and methodologies.

Segmentation, Revenue Management and Pricing Analytics

Автор: Bodea
Название: Segmentation, Revenue Management and Pricing Analytics
ISBN: 0415898331 ISBN-13(EAN): 9780415898331
Издательство: Taylor&Francis
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Цена: 10411.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.

Research Methods in International Relations

Автор: Lamont Christopher
Название: Research Methods in International Relations
ISBN: 1446286053 ISBN-13(EAN): 9781446286050
Издательство: Sage Publications
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Цена: 4592.00 р.
Наличие на складе: Поставка под заказ.

Описание: This book guides you through the entirety of the research process in International Relations, from selecting a research question and reviewing the literature to field research and writing up. Covering both qualitative and quantitative methods in IR, it offers a balanced assessment of the key methodological debates and research methods within the discipline.   The book: Is specifically focussed on research methods used in International Relations. Spans the entire research process from choosing a research question to writing up. Provides practical research methods guidance. Introduces you to broader methodological debates and brings together contemporary research from empirical and interpretive traditions. Is packed with examples and suggestions for further reading.   Research Methods in International Relations is essential reading for both undergraduate and postgraduate students taking Research Methods courses in International Relations, Politics, Security and Strategic Studies.

Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods
ISBN: 9814641367 ISBN-13(EAN): 9789814641364
Издательство: World Scientific Publishing
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Цена: 20434.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.

Doing and Writing Qualitative Research

Автор: Holliday, A.
Название: Doing and Writing Qualitative Research
ISBN: 1473953278 ISBN-13(EAN): 9781473953277
Издательство: Sage Publications
Рейтинг:
Цена: 7285.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With a strong focus on using less traditional forms of data, the Third Edition provides a new perspective on issues such as the role of the researcher and the impact they have on data, and also considers the impact of social, cultural and political complexities across a range of disciplines.

Social Marketing Research for Global Public Health: Methods and Technologies

Автор: Evans W. Douglas
Название: Social Marketing Research for Global Public Health: Methods and Technologies
ISBN: 0199757399 ISBN-13(EAN): 9780199757398
Издательство: Oxford Academ
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Цена: 13306.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.

How to Do Your Research Project: Third Edition

Автор: Thomas G
Название: How to Do Your Research Project: Third Edition
ISBN: 1473948878 ISBN-13(EAN): 9781473948877
Издательство: Sage Publications
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Цена: 4117.00 р.
Наличие на складе: Поставка под заказ.

Описание: ITAMOrg(R) IT Hardware Asset Management Certifications is suitable for individuals wanting to demonstrate they have achieved sufficient understanding of how to apply and tailor the Hardware Asset Management practices. Hardware Asset Management (HAM) is important for every organization. Management and control of hardware influences the risk on most asset types such as Software, Cloud & Services and People and Information assets. E.g., if you are not in control of what hardware is in use it is not possible for you to control your software which will result in software license in-compliance and other risks.The Hardware Asset Management Specialist Certification brings participants IT Service Management best practices together with Hardware Asset Management best practices. This will help an organization to implement Hardware Asset Management lifecycle processes and showing how IT Service Management can support HAM lifecycles to be in control and support the other Asset types.The purpose of the ITAMOrg Hardware Asset Management Specialist (HAMS) course and certification is to provide knowledge on best practices and use of Hardware Asset Management (HAM) in the challenges that Hardware Asset Managers face on a daily basis. This certification is based on a practical approach to strengthen the participants understanding of how ISO 55000 and IT Service Management best practice relates to everyday use of HAM, Hardware standards, Hardware lifecycle control, control of retirement and disposal and organizational issues that saturates many businesses in today`s digital world.This Courseware is suited for the ITAMOrg(R) 2020 HAM exam. There is also a sample exam added of the ITAMOrg(R) 2020 Hardware Asset Management in case the participant prefers to refresh its knowledge. The Exam is delivered in English.

Methodological Thinking: Basic Principles of Social Research Design

Автор: Loseke, Donileen R.
Название: Methodological Thinking: Basic Principles of Social Research Design
ISBN: 1506304710 ISBN-13(EAN): 9781506304717
Издательство: Sage Publications
Рейтинг:
Цена: 9504.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With a new discussion on the philosophy of science and an expanded focus on research ethics and sampling, this second edition continues to give readers an interdisciplinary account of the logic of social science research

Student study guide with ibm (r) spss (r) workbook for research methods, statistics, and applications 2e

Автор: Adams, Kathrynn A. Lawrence, Eva K.
Название: Student study guide with ibm (r) spss (r) workbook for research methods, statistics, and applications 2e
ISBN: 1544318677 ISBN-13(EAN): 9781544318677
Издательство: Sage Publications
Рейтинг:
Цена: 3642.00 р.
Наличие на складе: Поставка под заказ.

Описание: Do you want to give your students more practice with research methods and statistics outside of class? Then the Student Study Guide With IBM® SPSS® Workbook for Research Methods, Statistics, and Applications 2e is for you.  Written by Eva Lawrence and Kathrynn Adams, this study guide accompanies the new second edition of Research Methods, Statistics, and Applications. The study guide provides instructions for performing statistical calculations in IBM(R) SPSS (R) along with additional exercises to reinforce concepts in the text. It follows the main text chapter by chapter to provide for easy assigning and studying. 


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