Автор: Centola, Damon Название: Change ISBN: 1529373360 ISBN-13(EAN): 9781529373363 Издательство: Little Brown Рейтинг: Цена: 3036.00 р. Наличие на складе: Поставка под заказ.
Описание: For all fans of great thrillers, of authors such as James Swallow, Frank Gardner, Terry Hayes, John le Carre, The Stranger sweeps us onward at white-knuckle pace, riding alongside a killer from our deepest nightmares and in Jude Lyon, an MI6 agent who is both ruthless and vulnerable - a new hero for a new decade.
Автор: Centola Damon Название: Change: Why It Fails and How to Make It Succeed ISBN: 0316457337 ISBN-13(EAN): 9780316457330 Издательство: Hachette Book Group Цена: 3031.00 р. Наличие на складе: Нет в наличии.
Описание: A bold and paradigm-busting new theory about the complex way ideas, movements, and behaviors spread, and how to efficiently effect the change you want to see in the world -- for readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein.
Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.
When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.
Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.
Автор: Centola, Damon Название: Change ISBN: 1529373387 ISBN-13(EAN): 9781529373387 Издательство: Little Brown Рейтинг: Цена: 2058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do you change someone`s mind? How do you stop bad habits? A bold new theory about the way ideas and behaviours spread (and can be altered) from the world`s leading expert, Professor Damon Centola
Автор: Centola, Damon Название: Change ISBN: 1529373379 ISBN-13(EAN): 9781529373370 Издательство: Little Brown Рейтинг: Цена: 2275.00 р. Наличие на складе: Поставка под заказ.
Описание: This book utilizes three theoretical models to analyze the defense conditions and preparedness of all the states of Eastern Europe. Their transition from Cold War communism to post-Cold War democracies, the stability of the East-Central European States, the precarious defense positions of the Baltic states, and the uneven defense preparedness of the Balkan states are at the heart of the analysis. -- .
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