How To Improve Your Charisma: Stop Social Anxiety, Build Magnetic Self-Esteem and Learn The Science To Talk To Anyone With Effective Social Communic, Page Mark
Автор: Tungate Mark Название: Branded Beauty ISBN: 0749461810 ISBN-13(EAN): 9780749461812 Издательство: Kogan Page Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.
Автор: Tungate, Mark Название: Adland ISBN: 0749448377 ISBN-13(EAN): 9780749448370 Издательство: Kogan Page Рейтинг: Цена: 3160.00 р. Наличие на складе: Нет в наличии.
Описание: Offers an examination of advertising. This book examines developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging, and interactive campaigns. It features interviews with such names in advertising as Jean-Marie Dru and Sir Alan Parker.
Описание: Improve your organization`s PR process and quantify its impact on business objectives with this guide to using purpose-built tools, new data sources and strategic insights.
Автор: Baker, Mark Название: Every page is page one ISBN: 1937434281 ISBN-13(EAN): 9781937434281 Издательство: Неизвестно Рейтинг: Цена: 5508.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One.
For technical communicators, this Every Page is Page One environment presents a unique challenge: How do you cover a large and complex product using only topics, and how do you enable your readers to find and navigate topic-based content effectively?
In this ground-breaking book, Mark Baker looks beyond the usual advice on writing for the Web, and beyond the idea of topic-based writing merely as an aid to efficiency and reuse, to explore how readers really use information in the age of the Web and to lay out an approach to planning, creating, managing, and organizing topic-based documentation that really works for the reader.
Автор: Page-Botelho Mark Название: Educational Technology Integration Foundations ISBN: 0578107740 ISBN-13(EAN): 9780578107745 Издательство: Неизвестно Рейтинг: Цена: 2931.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Page, Andrew Название: Mark experiment ISBN: 3937965211 ISBN-13(EAN): 9783937965215 Издательство: Неизвестно Рейтинг: Цена: 2566.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Osteen Mark Название: Hitchcock and Adaptation: On the Page and Screen ISBN: 1442230878 ISBN-13(EAN): 9781442230873 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 14362.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From early silent features like The Lodger and Easy Virtue to his final film, Family Plot, in 1976, most of Alfred Hitchcock s movies were adapted from plays, novels, and short stories. Hitchcock always took care to collaborate with those who would not just execute his vision but shape it, and many of the screenwriters he enlisted including Eliot Stannard, Charles Bennett, John Michael Hayes, and Ernest Lehman worked with the director more than once. And of course Hitchcock s wife, Alma Reville, his most constant collaborator, was with him from the 1920s until his death. In Hitchcock and Adaptation: On the Page and Screen, Mark Osteen has assembled a wide-ranging collection of essays that explore how Hitchcock and his screenwriters transformed literary and theatrical source material into masterpieces of cinema. Some of these essays look at adaptations through a specific lens, such as queer aesthetics applied to Rope, Strangers on a Train, and Psycho, while others tackle the issue of Hitchcock as author, auteur, adaptor, and, for the first time, present Hitchcock as a literary source. Film adaptations discussed in this volume include The 39 Steps, Shadow of a Doubt, Lifeboat, Rear Window, Vertigo, Marnie, and Frenzy. Additional essays analyze Hitchcock-inspired works by W. G. Sebald, Don DeLillo, Bret Easton Ellis, and others. These close examinations of Alfred Hitchcock and the creative process illuminate the significance of the material he turned to for inspiration, celebrate the men and women who helped bring his artistic vision from the printed word to the screen, and explore how the director has influenced contemporary writers. A fascinating look into an underexplored aspect of the director s working methods, Hitchcock and Adaptation will be of interest to film scholars and fans of cinema s most gifted auteur.
Автор: Tungate Mark Название: Fashion Brands ISBN: 0749464461 ISBN-13(EAN): 9780749464462 Издательство: Kogan Page Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.
Автор: Tungate Mark Название: Adland ISBN: 0749464313 ISBN-13(EAN): 9780749464318 Издательство: Kogan Page Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explore the advertising landscape from a global perspective.
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